As the AVP of Media Channels & Programs, you will be responsible for leading the media channel teams for paid search, paid social, direct and programmatic media (display, video, audio), and affiliate marketing. You will drive advancement in marketing capabilities, optimize customer engagement across the funnel and customer journey, and deliver effective results against key business objectives for the Victoria's Secret and PINK brands.
Full-Funnel Media Channel Leadership
• Lead paid media channels across the full funnel to support brand, customer, and product marketing strategies.
• Oversee development and activation of tactical campaign plans for media channels, with emphasis on upper and mid funnel tactics to drive brand and product awareness and consideration.
• Oversee development and optimization of always-on programs for media channels, with emphasis on mid and lower funnel tactics to drive product consideration and purchase. Lead media channel teams with day-to-day direction to deliver against performance goals.
• Develop insights and actions based on qualitative and quantitative analytics. Translate data and insights into clear, actionable frameworks and compelling narratives that influence business partners and senior stakeholders.
Media Channel Innovation & Growth
• Lead with a growth mindset. Experiment and research through test-and-learn initiatives.
• Collaborate with platform partners (Google, Meta, TikTok, Pinterest, Snap, CJ, etc.) to identify growth opportunities and test new platform products and features.
• Drive innovation and growth in media channels by identifying and guiding teams on testing activations with new platforms or new-to-VS platforms.
• Stay current on the latest news, trends, emerging opportunities, best practices, and industry updates. Share key updates with team, cross-functional partners, and executive leaders.
Team Leadership & Cross-Functional Partnership
• Manage, mentor, and elevate a team of media channel managers and specialists, fostering a culture of continuous learning, channel innovation, and optimization rigor.
• Guide team in translating complex media data into actionable insights.
• Collaborate with Customer & Marketing Analytics, Digital Analytics, Financial Planning & Analysis, Digital Commerce, PR, and Organic Social teams to establish clear communication channels to deliver against shared objectives and own the outcome together.
• Collaborate with VP of Media, AVP of Media Planning & Campaign Activation, and Director of Media Investment, Measurement & Operations to ensure media strategies are brought to life efficiently and effectively.
• Collaborate with Director of AI & Organic Search on synergies between paid and organic search.
• Manage external relationships with agencies, vendors, and platform partners.
Click here for benefit details related to this position.
• Bachelor's degree in Marketing, Advertising, or related field
• 12+ years of experience in paid media and advertising required
• Experience across media channels: display, video, audio, OOH, social, search, affiliate
• Hands-on experience and operating familiarity with media channels preferred
• Experience within an in-house media team or agency preferred
• Experience within a retail, fashion, or beauty organization preferred
• Experience leading direct reports, cross-functional teams, and vendor relationships
• This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices
• As a hybrid role, the person in this role will be expected to be in office Tuesday, Wednesday, and Thursday
• Occasional travel involved
