• Lead CNA's integrated Internal and External Communications function, with responsibility for employee communications, executive communications, media relations, public relations and reputation management.
• Serve as the senior communications leader responsible for translating business priorities into integrated communication strategies that strengthen employee engagement, support business priorities, elevate leadership visibility, enhance CNA's reputation and position the company as a market leader.
• Lead the development and execution of CNA's media relations, public relations, executive visibility and advertising strategies to increase awareness, strengthen market positioning and amplify CNA's expertise among employees, brokers, clients, prospective talent, industry stakeholders and the media.
• Partner regularly with AVP, Line of Business Marketing to identify opportunities to elevate CNA's expertise, business insights and market perspectives through executive visibility, earned media, industry engagement and external communications programs.
• Collaborate with Line of Business Marketing, Strategic Partnerships, Distribution and other key partners to stay closely aligned to business priorities, growth initiatives, market developments, client and broker needs and underwriting strategies.
JOB DESCRIPTION:Essential Duties & ResponsibilitiesPerforms a combination of duties in accordance with departmental guidelines:
- Lead CNA's executive and strategic communications function, developing clear, compelling messages, talking points, remarks, presentations, leadership updates and other materials that help senior leaders communicate enterprise priorities with clarity and impact.
- Serve as a strategic communications partner to the VP, Marketing by supporting executive communications planning, shaping messaging strategy, improving speed and quality of communications deliverables and ensuring leaders are prepared for high-priority internal and external moments.
- Lead CNA's external communications strategy, including media relations, public relations, reputation management, advertising and awareness, executive visibility, external positioning, speaking opportunities, awards and recognition and issues-related communications.
- Develop and manage CNA's media/PR and advertising programs, including proactive media strategy, spokesperson preparation, message development, materials review, media monitoring, approvals coordination and reputational risk awareness.
- Lead enterprise employee communications, including communications that help employees understand CNA's business priorities, performance, culture, leadership messages, organizational changes, growth initiatives and major company moments.
- Oversee all-employee town halls and major internal forums, including content strategy, agenda development, executive preparation, presentation development, run of show, speaker coordination, audiovisual partnership, production support, follow-up communications and measurement.
- Partner with teams such as Line of Business Marketing, Strategic Partnerships and Distribution to maintain a clear understanding of business priorities, growth initiatives, market developments, client and broker needs, underwriting strategies and areas of CNA expertise; translate those insights into internal and external communications opportunities, including executive visibility, earned media, industry engagement, advertising and employee communications.
- Lead the operating model for CNA's internal and external communications function, including team priorities, editorial planning, governance, resource allocation, measurement, approval processes and quality standards that strengthen the function's credibility and impact.
May perform additional duties as assigned.
Reporting RelationshipTypically reports to VP, Marketing or above.
Skills, Knowledge & Abilities- Demonstrated ability to lead an enterprise integrated communications function, set strategic direction, manage competing priorities and build credibility across a complex organization.
- Deep expertise in integrated internal and external communications, including employee communications, executive communications, media relations, public relations, reputation management and executive visibility.
- Strong media relations, PR and external communications experience, including proactive earned media strategy, spokesperson preparation, message development, media materials, issues management, agency management and external positioning.
- Exceptional writing, editing and executive counsel skills, with the ability to translate business priorities, market dynamics and leadership messages into clear, credible communications for employees and external stakeholders.
- Strong commercial insurance acumen, including an understanding of carrier priorities, underwriting strategy, distribution, broker and client relationships, market trends and industry issues.
- Sound judgment, people leadership and operating discipline, including the ability to manage sensitive topics, develop talent, strengthen governance, align cross-functional partners and raise the quality and impact of both internal and external communications.
- Experience planning and leading all-employee town halls, leadership forums and other major communications moments, including executive preparation, content development, production coordination, audience engagement and post-event follow-through.
Education & Experience- Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Business, Insurance or related field/discipline or equivalent experience. Advanced degree preferred.
- Typically a minimum of 12-15 years of progressive communications experience, including significant experience across internal communications, executive communications, external communications, media relations, public relations, reputation management and executive visibility in a complex corporate environment.
- Experience leading a communications function, team or major enterprise communications workstream required, including accountability for strategy, execution, stakeholder management, agency oversight, approvals and high-visibility internal and external communications initiatives.
- Commercial insurance experience required, including familiarity with carrier business priorities, underwriting, distribution, broker and client audiences, market dynamics and industry issues.
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CNA utilizes AI-enabled technology during the recruiting process. For more information, please visit our careers page.
