Agency:
Snow
Job Function:
Account Management and Growth
Job Subfunction:
Account Management
Job Description:
Associate Vice President
Client Services
JOB SUMMARY:
The Associate Vice President, Client Services is the "face" of Snow Companies and reports to Vice President, Senior Vice President, or Executive Vice President. They serve as an agency leader, strategically guiding clients to achieve their communication and business objectives, fostering brand growth through deep category knowledge, strategic marketing acumen, value-added relationships, and a genuine passion for patients. An Associate Vice President, Client Services typically has the responsibility for managing several clients, works with a high level of independence, grows business, proficiently manages and develops others, has deep operational knowledge, fosters collaborative cross-functional teams, and exhibits strong strategic leadership.
Snow's business is centered around the patient journey, and the Associate Vice President, Client Services like all positions at Snow, must be open, compassionate, and sensitive to the unique life experiences of our patients and caregivers. The Associate Vice President, Client Services must be able to incorporate the unique patient/caregiver experience into the strategies and solutions we provide to our clients.
Objectives:
CLIENT RELATIONSHIP: Develop andmaintain meaningful and productive client relationships at all levels to ensure that strategic recommendations and tactical deliverables surpass client expectations. Initiate ongoing communication with clients to manage and align expectations, ensure staffing resources and performance expectations are met, and provide strategic counsel. Contribute to the overall client financial management and establish and meet internal client revenue targets. Provide proactive counsel on external marketplace, competitive pressures, and brand influences, sell agency expertise, gain consensus on patient programs, and develop strategic initiatives.
STRATEGY: Work with clients to drive strategic efforts that solve their business and communications problems. Propose ideas and strategies to capitalize on new opportunities and influence decision-making. The Associate Vice President, Client Servicesdemonstratesthe expertise that the client relies on for innovation and strategic counsel within the patient community including a strong grasp of digital trends in healthcare and the ability to interpret reports leveraging brand knowledge for client insight generation. The Associate Vice President, Client Services will maintain a strong market knowledge of existing competition and pipeline products in brand category.
With a passion for the patients and acquiring knowledge, the Associate Vice President, Client Services is knowledgeable in brand, category, industry, and communication trends and proactively shares knowledge and point of view.
ORGANIC GROWTH: Drive a business-building orientation on account teams, secure organic growth opportunities, actively pursue and engage prospective clients toacquirenew business and build agency partnership opportunities.
MENTORING: Effectively lead and support employee-engagement opportunities and foster cross-discipline relationships to better our agency's culture, resources, talent development, and marketplace position. Set clear performance expectations, communicate alignment between individual roles and overall organizational strategy, and deliver on employee value proposition. Support andleveragetalent programs and initiatives.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
The Associate Vice President, Client Services must be able to perform the following essential duties and functions:
Conduct regular meetings with the Account Team. Maintain close contact with everyone on the team and is aware of all ongoing projects. Provide support, guidance, and resources as necessary
Manage product strategy and ensure tactical implementation relating to product strategy
Provide short- and long-term direction relating to product strategy
Strong grasp of digital trends in healthcare and ability to interpret reports leveraging brand knowledge for client insight generation
Confer with Account Team for internal issue resolutions related to team dynamics
Mentor, review ongoing performance results, and identify needs or development of team members. Implement coaching or mentoring partnerships as appropriate
Keep Senior Leadership apprised of key issues regarding account status
Manage the workload of the team members assigned to the brand, ensuring that all tactics contained in the SOW are being executed in a strategic and timely manner
Ensure that account team is trained appropriately with respect to writing contact reports, creative work plans, strategic points of view, agency processes, and brand market knowledge
Maintain a strong market knowledge of existing competition and pipeline products in brand category
Review and approve all materials before client review
Strong grasp of digital trends in healthcare and ability to interpret reports leveraging brand knowledge for client insight generation
Flawless management of account finances, including forecast, income generation, and reporting to Senior Leadership within accounts
Partner and collaborate with Creative Team (in terms of brand strategy) for development of materials
Analyze business developments within brand/disease category, as well as competitive landscape in order to identify, and propose new areas for business growth
Lead development of strategic recommendations to clients and look for opportunities to "upsell" Snow's programs and services
Manage multiple accounts
Flawless management of account finances, including forecast, income generation, and reporting to Senior Leadership
Develop SOWs for clients
Prepare for and attend strategic planning meetings with clients
Develop internal processes and procedures for best practices across company
Travel is a requirement of this role.
The AVP may be asked to perform additional duties and responsibilities consistent with those listed above based upon business needs.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands (to finger, handle, or feel); reach with hands and arms; and talk or hear. The employee must regularly lift and/or move up to 25 pounds and occasionally lift and/or move more than 25 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
PATIENT PRIVACY:
The core of our business is working with patients. It is most likely that you will come in
contact with personally identifiable information (PII) and personal health information (PHI) of patients living with chronic illness. The AVP, Client Services will be required to successfully complete and adhere to training courses that include, but are not limited to:
Snow Policy Training
Health Insurance Portability and Accountability Act (HIPAA)
Adverse Event (AE) Reporting Training
The promotional requirements for pharmaceuticals under the FDA and FTC and other applicable federal or state regulations
Privacy and Data Security
QUALIFICATIONS AND EXPERIENCE:
6+ years of pharma or healthcare advertising; Patient experience preferred
Strong communication/presentation skills
Ability to craft presentations (new business, creative, tactical, strategy, selling)
Ability to travel
Significant background in pharmaceutical advertising; Account Services
Ability to lead a team
Strong mentoring and coaching skills
Entrepreneurial skill at organically building business
Management experience
Proficient in Microsoft PowerPoint, Excel, and Word. No Range Posted
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
