Master's Degree and 1 year of relevant experience or Bachelor's Degree and 3 years of relevant experience
Private Pilot or aviation technical background preferred
Basic knowledge of the avionics industry and Garmin products
Business-to-business analytical and strategic marketing skills
Experience in strategy and growth plans execution for new products
Strong verbal, written, and presentation skills
Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
Organized, detail-oriented, and a proactive problem solver
Responsibilities
Generate and execute marketing plans for aviation products
Develop marketing strategy and assess competitive campaigns
Define product positioning, benefits, target market, and go-to-market strategy
Host marketing meetings with sales team leaders for product development
Develop a 3-year product and technology roadmap for marketing strategies
Build and present product demonstrations for customer engagement
Contribute to digital marketing efforts including social media and webinars
Benefits
Participation in Garmin's comprehensive benefit program
Opportunities for professional development
Collaborative work environment
Engagement with cutting-edge technology in aviation
Involvement in trade shows and regional events with product demonstrations
Full Job Description
Overview
We are seeking a full-time Aviation Marketing Manager 1 at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for generating and executing marketing plans, coordinating new product introductions, developing internal and external marketing materials, and supporting the Sales teams as needed.
Essential Functions
Make marketing judgments involving complex avionics systems to persuade potential customers to buy Garmin products
Develop marketing strategy for products and services, company positioning for future trade shows, assessing current competitive marketing campaigns, and advertising/marketing execution quality with periodic oversight
Define product and feature positioning, key benefits, target market, and go-to-market strategy
Host regular marketing meetings with the sales team leaders to aid in development of product marketing plans for new products
Develop and maintain a 3 year product and technology roadmaps to guide marketing strategies and product rollouts with periodic oversight
Understand basic knowledge of customer needs, specific market requirements, find innovative solutions, and develop basic familiarity with avionics installations
Build and present product presentations demonstrating basic knowledge of Garmin products and showing a good level of comfort presenting in front of customers
Ability to influence and lead diverse teams from various internal/external organizations
Maintain rolling 12-month advertising direction with periodic oversight
Provide timely notes after key marketing meetings with a good level of detail and develops action plan for follow-up accordingly
Contribute and suggest strategies to stimulate sales growth
Occasionally provide marketing input for new product concepts.
Collaborate with Sales/Marketing Communications to deliver creative/high-impact printed collateral, website content, press releases, marketing memos and product launches
Contribute to any aspects of material development, including writing/editing copy, developing screenshots, logistical coordination and more
Provide leadership for digital marketing including social media, webinars, forums, web search and other digital advertising
Ensure product financials fit within the overall product strategy and pricing guidelines
Conduct and communicate competitive analysis on a routine basis, including research at tradeshows and lead market research effort
Train sales teams on product selling points and provide detailed competitive analysis
Participate in trade shows and regional events to demonstrate products and articulate competitive benefits of Garmin products and systems
Contribute customer, market, and product knowledge to internal cross-functional teams
Assist in collecting, compiling and presenting competitive intelligence internally
Identify opportunities for expanding our product line to serve aviation market needs
Basic Qualifications
Master's Degree AND a minimum of 1 year relevant experience OR Bachelor's Degree AND a minimum of 3 years relevant experience
Private Pilot, aviation technical background, or proficiently demonstrate the ability to market the added benefits of Garmin aviation products to customers
Demonstrates basic knowledge of the avionics industry and Garmin aviation products
Demonstrates basic business-to-business analytical, financial, strategic thinking and marketing skills and proficiency solving problems through analysis and best practices
Demonstrated knowledge developing and executing strategy/growth plans for new products and new markets and has good technical product knowledge
Demonstrated strong and effective verbal, written, and interpersonal communication skills with effective presentation skills and public speaking ability
Demonstrated proficiency using Word, PowerPoint, Excel and Outlook
Must be positive, detail/accuracy oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and work quickly in a fast paced, deadline-driven environment
Ability to communicate and interface effectively with all levels of management/associates
Desired Qualifications
2+ years experience managing and promoting high technology products from inception through sunset
This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits
About Garmin
Garmin Ltd. is an American multinational technology company founded in 1989 by Gary Burrell and Min Kao in Lenexa, Kansas. The company specializes in GPS technology for automotive, aviation, marine, outdoor, and sport activities. Garmin's products serve aviation, marine, automotive, wireless, outdoor recreation, and fitness markets. The company's goal is to create navigation and communication devices that can enrich customers' lives. Garmin has offices in the United States, Europe, and Asia. The company's products are sold in over 100 countries.
