Job DescriptionPosition SummaryAs the Audit & Tax Marketing Lead, you will play a pivotal role in shaping and executing the marketing strategy for our high-growth Audit and Tax practices. This is a unique opportunity for a strategic thinker and hands-on leader to drive brand visibility, market differentiation, and revenue growth in a fast-paced, client-centric environment.
You will serve as a key partner to Audit & Tax leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go-to-market strategies that position the firm as a trusted advisor in a competitive landscape.
This role requires a blend of strategic insight, creative execution, and cross-functional collaboration. You'll thrive here if you're energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact.
Key Responsibilities and Essential FunctionsGo-to-Market Execution- Launch and manage Audit & Tax GTM campaigns aligned to priority sectors and offerings
- Ensure all positioning is client-first and clearly differentiated from Big Four competitors
Acquisition Marketing Integration- Evaluate and integrate marketing functions from acquired firms into a unified GT model
- Lead brand transition and change management-determine when to retain sub-brands vs. full GT integration
- Preserve best practices and talent while eliminating duplication
Content & Campaign Engine- Build a scalable content operation modeled on "content factory" principles-fast, compliant, personalized, and reusable
- Run always-on campaigns triggered by demand signals and aligned to pipeline goals
Cross-Service Line Alignment- Partner with Advisory marketing lead to ensure message consistency and avoid duplication
- Position Audit & Tax as the firm's growth engine while aligning with firmwide brand campaigns
Analytics & Accountability- Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice
- Deliver dashboards and insights for leadership visibility and decision-making
- Other duties as assigned
Time Allocation- 50%: Audit & Tax GTM strategy and campaign execution
- 30%: Acquisition marketing integration and change management
- 10%: Cross-SL and firmwide alignment
- 10%: Talent development and marketing capability building
Performance Metrics- Growth in Audit & Tax-sourced pipeline and revenue
- Full integration of acquired marketing orgs within 12 months
- Improved campaign efficiency (cost per lead, cycle time)
Qualifications- Bachelor's degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus
- 8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments
- Proven success in developing and executing strategic marketing plans that drive business growth
- Strong understanding of digital marketing, content strategy, and lead generation
- Excellent communication, collaboration, and stakeholder management skills
- Ability to thrive in a high-growth, matrixed organization with shifting priorities
Preferred Attributes- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Familiarity with industry sectors such as audit assurance services, EBP, IT Assurance or Strategic Assurance and SOC services
- A strategic thinker with a hands-on approach and a bias for action
The base salary range for this position is between $184,000 and $276,000. Placement within the pay range is at Grant Thornton's discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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Benefits: We understand that your needs, responsibilities and experiences are different, and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits
- Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
- Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Seasonal employees may also be eligible to participate in the firm's 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.
