Associate Vice Chancellor, Enterprise Strategic Enrollment and Digital Growth

Applications must be submitted no later than 11:59 p.m. CT on the day before the listed closing date.

Weekly Work Hours
40

Compensation Range
A91

Salary Minimum
$201,272.00 Annually

FLSA
United States of America (Exempt)

Work Location

• All positions are considered on-site roles.
• After six months of employment, some positions may be eligible to apply for a hybrid work arrangement based on job responsibilities, operational needs, supervisor approval, and Dallas College policy.
• Academic (Faculty) positions require an on-campus presence, even when teaching online courses, in accordance with state law.

Position Type
Administrator

Position / Job Summary

The Associate Vice Chancellor, Enterprise Strategic Enrollment and Digital Growth is a senior leadership role responsible for creating, leading, and scaling an enterprise enrollment strategy that integrates student success, digital growth, recruitment operations, analytics, and technology-enabled enrollment pathways for Dallas College. Reporting to the Vice Chancellor of Student Success, this position provides enterprise leadership for recruitment, admissions, records, registration, financial aid, onboarding, outreach, prior learning assessment, and student enrollment experience while modernizing the systems, digital channels, and automated prospecting infrastructure that support sustainable growth. The role ensures enterprise-wide alignment and coordination across divisions, and functional areas so that enrollment strategies, investments, policies, systems, and services advance the institution's strategic goals and priorities. The role develops and implements multi-year and annual enrollment plans, advances data-informed and predictive strategies, strengthens yield and student engagement, reduces administrative barriers, and ensures enrollment-related policies, practices, systems, communications, and services operate as a coordinated, mobile-first, student-centered enterprise. The ideal leader brings high energy, strategic digital fluency, a strong understanding of CRM platforms, marketing automation, AI-enabled personalization, online learning, and global acquisition models, and the ability to be a results-oriented, accountable, empathetic, and trusted thought partner across a highly matrixed and complex institution such as Dallas College.

Essential Duties & Responsibilities

• Develop, implement, and oversee a comprehensive multi-year and annual enterprise enrollment management plan aligned with Dallas College priorities, student success goals, workforce needs, and long-term demographic trends.
• Lead integrated strategies across recruitment, admissions, records, registration, financial aid, onboarding, outreach, Welcome Center operations, prior learning assessment, and related enrollment functions.
• Develop annual admissions and financial aid forecasts, predictive models, enrollment goals, operational plans, and budgets; use data to monitor progress, evaluate effectiveness, and hold teams accountable for results.
• Establish strict governance over key enrollment growth metrics, including Student Acquisition Cost, lead-to-enrollment velocity, yield conversion rates, funnel progression, and related performance indicators.
• Identify target audiences and design creative recruitment, yield, and engagement strategies for local, regional, national, online, and global student populations.
• Develop and deploy a multi-channel enrollment growth strategy that aligns digital marketing, outreach, recruitment, communications, and student success interventions across local, regional, national, online, and global markets.
• Collaborate in the development and launch of global acquisition funnels that rapidly scale out-of-state, international, and online student segments while supporting Dallas College enrollment growth priorities.
• Partner with Marketing, Academic Affairs, Workforce Education, Student Success, Information Technology, Finance, and other stakeholders to establish enterprise-wide alignment and coordination; integrate priorities, resources, campaigns, communications, services, and student pathways; and ensure enrollment initiatives advance Dallas College's strategic goals and priorities.
• Collaborate closely with Academic Affairs, Workforce, Operations, External Affairs, and other institutional teams to ensure digital onboarding improves first-year persistence rates and protects the enrollment funnel from avoidable attrition.
• Leverage current and emerging technologies, enrollment systems, digital media, automation, analytics, and online engagement strategies to communicate with students, families, secondary school partners, community organizations, and other audiences.
• Oversee the modernization and integration of enterprise customer relationship management platforms, including Salesforce or comparable systems, modern marketing automation platforms, and predictive analytics tools to build an automated prospecting and student engagement engine.
• Eradicate administrative barriers by engineering a rapid, mobile-first, and algorithmically optimized application and onboarding pathway that simplifies the student experience from prospect through enrollment.
• Integrate AI-driven personalization tools, chatbots, behavioral tracking, and digital engagement strategies into the enrollment funnel to optimize recruitment operations, improve responsiveness, and support prospective students 24/7.
• Evaluate and improve the end-to-end student enrollment experience to ensure timely, accurate, inclusive, and positive engagement through admissions, financial aid, registration, onboarding, and ongoing service touchpoints.
• Advance enrollment strategies that support access, persistence, completion, transfer, workforce alignment, net tuition revenue optimization, and equitable outcomes across Dallas College's diverse student communities.
• Serve as a trusted thought partner to executive and institutional leaders, offering clear analysis, recommendations, scenario planning, and operational guidance on enrollment opportunities, risks, and performance.
• Lead, coach, and develop enrollment teams; establish clear priorities, service standards, accountability routines, performance expectations, and a culture of collaboration, empathy, innovation, and continuous improvement.
• Required Dallas College Professional Development Hours per Academic Year.

• All employees are required to complete a minimum of 19 hours.
• People leaders are required an additional 16 hours of leadership development.

• Perform other duties not listed as assigned.

Minimum and Preferred - Education, Experience, and/or Certifications

Required Qualifications for Role

• Master's degree required in higher education administration, student affairs, business administration, public administration, educational leadership, or a closely related field as confirmed by official transcripts.

• Eight (8) years of progressively responsible experience in higher education enrollment management, student success, admissions, financial aid, recruitment, records, registration, or related student services leadership.

• Demonstrated success developing and implementing comprehensive enrollment management strategies, achieving enrollment goals, strengthening yield, and improving the student enrollment experience.

• Demonstrated experience using data, forecasting, predictive modeling, enrollment systems, and analytics to inform strategy, evaluate outcomes, and drive accountability.

• Experience leading teams and collaborating across complex, highly matrixed organizations with multiple stakeholders, shared governance, distributed operations, and institution-wide service expectations, with demonstrated success coordinating enterprise priorities and aligning cross-functional work with institutional strategic goals.

• Strong understanding of technology-enabled enrollment services, digital engagement, online learning environments, and the use of emerging technologies to improve student access, communication, and service delivery.

• Experience leading or supporting CRM modernization, marketing automation, digital funnel optimization, AI-enabled personalization, chatbot deployment, behavioral tracking, or comparable technology-enabled enrollment growth initiatives.

• Excellent written, verbal, interpersonal, and executive communication skills, with demonstrated ability to build trust, influence decisions, communicate with clarity, and inspire collaboration across diverse stakeholder groups.

Preferred Qualifications for Role

• Earned doctorate preferred.

• Community college or large multi-campus higher education leadership experience preferred.

• Experience serving local, national, international, online, adult, first-generation, transfer, workforce, and other diverse student populations preferred.

• Experience developing digital acquisition funnels, enrollment campaigns, or growth strategies for out-of-state, international, online, adult, first-generation, transfer, workforce, and other diverse student populations preferred.

• Official transcripts required.
• Bilingual or multilingual preferred.

Knowledge, Skills, and Abilities

• Proven success in enrollment management strategy, including strategic thinking in planning, implementation, goal attainment, recruitment, admissions, financial aid, registration, yield, and student engagement.

• High-energy, results-oriented leadership style with demonstrated accountability for outcomes, sound judgment, operational discipline, and the ability to move priorities from strategy to execution.

• Strong understanding of enrollment systems, student information systems, digital media strategies, online learning environments, emerging technologies, automation, and technology-enabled student service models.

• Advanced knowledge of CRM platforms, marketing automation, predictive analytics, AI-driven personalization, chatbots, behavioral tracking, and digital funnel management to strengthen prospect conversion and student engagement.

• Demonstrated ability to use data, predictive modeling, metrics, dashboards, and analysis to assess policy and practice effectiveness, identify opportunities, improve processes, and strengthen institutional accountability.

• Ability to govern and interpret enrollment growth metrics, including Student Acquisition Cost, lead-to-enrollment velocity, yield conversion, first-year persistence, funnel attrition, and related indicators of enrollment effectiveness.

• Ability to develop creative, sustainable recruitment and enrollment strategies that respond to demographic shifts and engage students across local, national, international, online, and workforce markets.

• Demonstrated empathy, cultural competence, and student-centered commitment to serving diverse and global student populations with clarity, care, responsiveness, and re