Experience in retail or consumer packaged goods preferred
Proven expertise in paid digital marketing (Google, Meta)
Strong analytical and financial skills
Responsibilities
Manage key business KPIs to achieve strategic goals
Develop and execute annual marketing strategic plans
Monitor competitor activities and market trends
Oversee marketing budget management and invoicing
Support Product Marketing Manager with ad-hoc projects
Guide advertising agencies in executing communication plans
Design and optimize digital marketing campaigns for lead generation
Benefits
Collaborative work environment that values innovation
Opportunities for professional growth and development
Engagement in meaningful projects that impact members
Access to a network of creative and strategic partners
Flexible work arrangements to support work-life balance
Full Job Description
Summary At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.
Reporting to the Product Manager or Director, Product Management, this role will be assigned full responsibility for a product and its business results. They will be accountable for managing product development and executing strategies and plans in partnership with cross-functional teams and external creative agencies.
Essential Functions • Strategy and Execution - Manage key business KPIs to accomplish strategic goals • Marketing Strategic Plan Development & Execution - Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets • Competitive Intelligence - Monitor competitor activities, including pricing, promotion, new product launches, advertising • Marketing Budget - Manage marketing budget, including budget tracker, PO's and invoicing • Project Management - Perform ad-hoc projects as needed to support Product Marketing Manager • Communication/ Networking - Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies • Digital Marketing - Responsible for effective digital campaign design, deployment, and continuous lead optimization; Rapidly experiment with multiple digital marketing channels to drive down cost per acquisition and increase the quantity and quality of leads
Knowledge/Skills/Abilities • Strategic leadership skills • Strong problem solving skills • Proficient in financial and analytical thinking and analyses • Effective communication and presentation skills; team influencer and problem solver • Proven paid digital marketing/advertising experience (Google, Meta)
Education & Experience/Licenses & Certification • College degree • 3-5 years related work experience • Retail or consumer packaged goods experience (preferred)
#LI-OH1 We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $110,387.00 - Mid: $137,983.00
About AAA
AAA is a federation of motor clubs throughout North America. AAA is a privately held not-for-profit national member association and service organization with over 60 million members in the United States and Canada. AAA provides services to its members, including roadside assistance and others. The organization was founded in 1902 in Chicago, Illinois.
