Associate Media Manager

Job Description

Location: Chicago, IL

Workplace Category: Hybrid, 3x in office per week

Travel Required: No

Direct Reports: No

Pay Range:  $66,600-95,750

Visa Sponsorship: Applicants must be currently authorized to work in the United States.  This position is not eligible for employment visa sponsorship now or in the future.

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality: 

Position Overview:  

We’re looking for an Associate Media Manager to join Brunswick’s Performance Marketing Center of Excellence (COE), supporting tactical campaign development, execution and optimization. This role is a key partner in driving best‑practice digital activation, with responsibility for planning, building, optimizing, and reporting on campaigns across supported brands, regions and paid media channels.

This role will support scaling our DTC paid media program across digital channels to maximize results while maintaining cost efficiency. This is a hands-on role responsible for managing day-to-day campaign execution, testing strategy, and optimization across established and emerging platforms. You'll manage existing channel performance (e.g., Google Ads, Meta) and identify new growth opportunities (e.g., TikTok, YouTube).

The ideal candidate brings a growth mindset and strong expertise across core digital channels, including paid search, paid social, online video, and programmatic display, with the ability to translate strategy into operational excellence that drives business impact.

At Brunswick, we have passion for our work and a distinct ability to deliver.   

Essential Functions:   

Strategic Development:

• Assists in the strategic development of assigned channels and regions, including participation in ideation sessions, channel road-mapping, quarterly paid media executive summaries, and forecasting.

• Collaborate with cross-functional teams including brand & digital marketing, analytics and creative to align paid media efforts with overall marketing objectives.

• Provides proactive tactical optimization recommendations for assigned channels.

Campaign Execution:

• Deliver operational excellence, ensuring our paid media programs are meeting best practice standards with flawless media execution and management.

• Handles campaign setup and execution for assigned channel(s), including campaign building, budget pacing, creative trafficking and A/B test implementation.

• Own media optimization using data-driven insights to deliver against defined KPIs.

• Responsible for liaising with creative/marketing teams for asset delivery.

Reporting: 

• Analyze campaign performance metrics, generate reports, and provide insights to inform actionable data-driven decisions and continuous optimization. 

• Responsible for providing frequent pacing and performance updates for assigned channels and regions, including data review and insights generation for recurring reporting deliverables.  
  

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.  

Required Qualifications:   

• Minimum of 3-5 years in advertising, media management, and/or media buying; experience in paid search and paid social, with hands-on executional experience in planning and running large-scale campaigns across Google, Bing and Meta (agency experience preferred).

• Background in eCommerce, with Shopify experience preferred

• Experience designing, setting up, and analyzing results for A/B tests. 

• Strong analytical skills with the ability to interpret data and draw actionable insights.

• Strong verbal and written communication.

• Detailed oriented, organized with creative thinking and problem-solving abilities.

• Global media management experience recommended but not required.

• Multi-channel planning or activation experience recommended but not required.

Working Conditions:  

• 3x in office per week required

The anticipated pay range for this position is $66,600-95,750, annually.  The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location.  In addition to base pay, this position is eligible for an annual discretionary bonus.  

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context. 

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.  Details about our benefits can be found here.