Job Overview
Are you an experienced Associate Media Director who’s ready to join a highly collaborative team and passionate culture driven by finding what’s next for our clients? Are you a connection connoisseur or a media maven who has experience planning media across all channels? Do you thrive on leading teams to create highly targeted and innovative solutions for a Fortune 500 company on a global scale? Do you believe media plans should be as creative as the message? And do you want to be part of a globally recognized media team that has earned industry-leading award recognition for creativity and effectiveness for 10 consecutive years? If the answer is “all of the above”, we know the place for you. As a Colle McVoy Associate Media Director, you’d be part of a team that creates meaningful connections and champions innovative media plans across a spectrum of channels and first-to-market opportunities. We’re looking for someone with proven experience directing media teams and leading day-to-day communication with clients, while not being afraid to also roll up your sleeves and do the work. You’ll oversee, inspire and mentor a team of media supervisors, media planners and assistant media planners while working alongside an SVP Group Media Director and investment specialists to create strategies, build media plans and presentations and coach the team through plan execution, stewardship and reporting. You’ll also collaborate with our global client leads and partner agencies, along with internal cross-department teams and media partners to make our teams and clients smarter about their competitive landscape, industry trends, and audience media habits. You’ll lead your team to provide not just reporting, but actionable insights to make every plan better. A rock star in this role will be a strong communicator, an eagle-eye on the details and a “big picture” maker. You’ll be curious, dynamic, data-driven, creative, and ready to dive in and lead from day one. You bring your passion for media and drive for the never-been-done – we’ll bring ambitious clients, a strong media team and exciting work to sink your teeth into.
Responsibilities
- Initiate and facilitate global media strategy, plan development, execution, reporting and stewardship for a B2B-focused Fortune 500 company
- Master category, brand, product and media vehicle knowledge
- Collaborate as part of core team to develop effective paid media strategies
- Manage and coordinate all media team strategic and investment efforts
- Determine planning and resource needs, participating in scope development with CM’s SVP media and account leads
- Establish audience profiles and primary strategies to guide global media planning, activation and annual evaluations
- Primary internal team and client-facing responsibilities for media discipline
- Interact with global media agency partners and cross-discipline internal teams (Account Management, Creative, Data Science, Brand Strategy, Finance)
- Guide strategic direction, review plan documents, provide proactive reporting/plan stewardship
- Lead client presentation development to set global media strategy and USAC activation
- Facilitate media research and partner relationships to advance understanding of existing/emerging markets and industry
- Schedule and attend media representative meetings with core media team
- Review and discuss opportunities with industry experts – educate team, evaluate industry trends, needs for research
- Participates in internal team and agency developmentWork with CM media department leadership to determine goals, strategies and growth opportunities for team development
- Train and mentor direct reports (media planners, assistant media planners) daily
- Develop and present agency training presentations on new ideas; bring in relevant speakers for agency and group presentations
- Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence
Required Skills
- Lead client business and manage internal media team
- Ability to independently write media plans and create client-ready decks in collaboration with the media team
- Strong communications skills including managing regular client communication and confidence to present to client teams both virtually and in-person
- Proficient across all media planning core skills and tools: full funnel media channel evaluation and recommendations, reach and frequency and media mix modeling (MMM) analyses, competitive analysis, audience creation/analysis, plan reporting and optimization
- B2B experience in highly regulated categories using data-led highly targeted digital-first media as a primary channel consideration
- Think creatively to bring first-to-market ideas including media partner-led branded content sponsorship programs
- Strong attention to detail
- Resourceful, with strong management skills and demonstrated team-leadership
- Ability to thrive in a culture of teaching and learning
- Competent at prompting AI and interpreting AI responses to assist in research and media planning
- Proficient with MRI-Simmons, Media Radar and Pathmatics (or similar competitive tracking tools), Nielsen Commspoint and Mediaocean/Prisma
Qualifications
- Bachelor’s degree or equivalent industry experience
- Minimum 7-8 years of agency-side media planning experience
- Media-only or integrated agency background
- Experience across all media channels (television/video, digital, social, radio/audio, print, out of home) and full funnel marketing required
- Global media and Retail Media experience a plus
- Proficient in Microsoft Excel, PowerPoint, Word, Outlook and Teams; Google Slides a plus
- Ability to travel as needed
At the time of posting, the base salary for this position ranges from $95,000 to $105,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.
