About the roleThis is a hands-on performance creative role on our global creative strategy team. You write the briefs, hooks, and scripts that become our paid social ads, then read the results and write better ones. You will work under the Creative Strategy Lead, day to day with our production partners, creators, and media team. We are a small team, so you will see your work live quickly and you will know within days whether it worked. The two areas we weight most heavily are writing and reading the data.
What you will do- Write briefs, hooks, and scripts. Turn the testing roadmap into briefs for video and static ads, with a clear observation, insight, and idea behind each one. Write the hooks and scripts yourself.
- Run the test loop. Get variants live with the media team, read the results in Meta Ads Manager and our creative analytics tools, and bring back what to stop, what to scale, and what to try next.
- Research. Track competitor ads, platform trends, and what our members say in their own words. Bring in ideas before they are obvious.
- Work with production partners and creators. Run feedback rounds with editors, production partners, and UGC creators, and keep the work on strategy through to final assets.
- Use AI tooling. We use AI tooling to tag, score, and brief creative. Use it to research faster, draft faster, and produce more variants, without lowering the bar on taste.
- Keep the pipeline clean. Own the day-to-day hygiene of the brief board, asset naming, and tagging, so that every ad can be traced back to its concept and read in the data.
- Adapt across markets. Help take concepts that win in one market and adapt them for others.
- Build the readouts. Pull together the weekly creative report: what launched, what won, and what we learned.
What you bring- 3+ years in performance creative, creative strategy, paid social, or direct response
- Samples of paid social briefs or scripts you wrote, video and static, and how they performed
- Strong writing, and an eye for pacing and visual communication in short-form video
- Working knowledge of Meta Ads Manager, and comfort reading performance data without waiting for an analyst
- Regular use of AI tools in your own work
- Organized. You can run several briefs and feedback rounds at once and hit dates
- An active user of the platforms we advertise on
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range
$85,000-$92,000 USD
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.
