3+ years in performance creative, creative strategy, paid social, or direct response
Samples of paid social briefs or scripts with performance metrics
Strong writing skills with a focus on pacing and visual communication
Familiarity with Meta Ads Manager and performance data analysis
Experience using AI tools in creative processes
Highly organized with the ability to manage multiple briefs and feedback rounds
Active user of advertising platforms
Responsibilities
Write briefs, hooks, and scripts for video and static ads
Run the test loop by launching variants and analyzing results
Conduct research on competitor ads and platform trends
Collaborate with production partners and creators for feedback
Utilize AI tools for research and creative production
Maintain organization of the brief board and asset tagging
Adapt successful concepts for different markets
Compile weekly creative reports on performance and insights
Benefits
Comprehensive benefits package
Annual bonus program
Hybrid work environment for better work-life balance
Focus on community development within the employee population
Full Job Description
About the role
This is a hands-on performance creative role on our global creative strategy team. You write the briefs, hooks, and scripts that become our paid social ads, then read the results and write better ones. You will work under the Creative Strategy Lead, day to day with our production partners, creators, and media team. We are a small team, so you will see your work live quickly and you will know within days whether it worked. The two areas we weight most heavily are writing and reading the data. What you will do
Write briefs, hooks, and scripts. Turn the testing roadmap into briefs for video and static ads, with a clear observation, insight, and idea behind each one. Write the hooks and scripts yourself.
Run the test loop. Get variants live with the media team, read the results in Meta Ads Manager and our creative analytics tools, and bring back what to stop, what to scale, and what to try next.
Research. Track competitor ads, platform trends, and what our members say in their own words. Bring in ideas before they are obvious.
Work with production partners and creators. Run feedback rounds with editors, production partners, and UGC creators, and keep the work on strategy through to final assets.
Use AI tooling. We use AI tooling to tag, score, and brief creative. Use it to research faster, draft faster, and produce more variants, without lowering the bar on taste.
Keep the pipeline clean. Own the day-to-day hygiene of the brief board, asset naming, and tagging, so that every ad can be traced back to its concept and read in the data.
Adapt across markets. Help take concepts that win in one market and adapt them for others.
Build the readouts. Pull together the weekly creative report: what launched, what won, and what we learned.
What you bring
3+ years in performance creative, creative strategy, paid social, or direct response
Samples of paid social briefs or scripts you wrote, video and static, and how they performed
Strong writing, and an eye for pacing and visual communication in short-form video
Working knowledge of Meta Ads Manager, and comfort reading performance data without waiting for an analyst
Regular use of AI tools in your own work
Organized. You can run several briefs and feedback rounds at once and hit dates
An active user of the platforms we advertise on
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range
$85,000-$92,000 USD
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.
About Weight Watchers International
WW International, Inc., formerly Weight Watchers International, Inc., is a global wellness company. The Company offers commercial weight management program. Its services and products include digital offerings provided through its websites, mobile sites and applications, workshops conducted by the Company and its franchisees, consumer products sold direct to consumers, licensed products sold in retail channels and magazine subscriptions and other publications. It operates through four segments: North America, United Kingdom, Continental Europe (CE) and Other. It sells a range of products, including bars, snacks, cookbooks, food and restaurant guides with SmartPoints values, Weight Watchers magazines, SmartPoints calculators and fitness kits. It offers various programs, including Beyond The Scale, which is designed to help people lose weight and manage new healthy habits; FitPoints, which is designed to encourage activity and exercise, and WW Freestyle.
