Highly tuned into social media trends and digital culture
Strong knowledge of TikTok and Pinterest ecosystems
Proficient in content creation tools and video editing
Highly creative with an eye for engaging content
Agile and hands-on in a fast-paced environment
Responsibilities
Execute the social media strategy across TikTok and Pinterest
Develop and produce high-quality, platform-native TikTok-first content
Lead UGC campaigns execution
Concept, shoot, and edit trend-driven content
Adapt global assets for the North American market
Execute the editorial calendar and ensure timely content publishing
Own day-to-day community management across TikTok and Pinterest
Engage actively with the community to increase brand visibility
Track core social performance metrics and provide insights
Partner with cross-functional teams to support campaigns
Benefits
Opportunities for professional development
Collaborative and innovative work environment
Chance to work with a well-known beauty brand
Access to industry events and networking opportunities
Inclusive and diverse workplace culture
Full Job Description
### Job Title
Associate Manager, North America Social Media - Fenty Hair
### Company Name
Kendo Holdings, Inc.
### Job Description
SUMMARY
The Associate Manager, Social Media executes the social media strategy for Fenty Hair in North America, with a focus on content creation and community management across TikTok and Pinterest. This role is responsible for bringing the brand to life through engaging, platform-native content and driving day-to-day interaction with the community.
RESPONSIBILITIES
Content Creation & Execution
Execute the social media strategy across TikTok and Pinterest
Develop and produce high-quality, platform-native content (TikTok-first, short-form video)
Lead UGC campaigns execution
Concept, shoot, and edit self-produced content (lo-fi, reactive, trend-driven)
Adapt global assets into locally relevant content for North America
Ensure content is aligned with brand voice, priorities, and launches
Editorial Calendar & Publishing
Execute the editorial calendar and posting cadence defined by leadership
Ensure timely and accurate content publishing across platforms
Support campaign and launch rollouts through consistent social execution
Maintain strong coordination with cross-functional teams on key moments
Community Management & Engagement
Own day-to-day community management across TikTok and Pinterest
Engage with consumers and creators on their own channels (comments, replies, interactions)
Actively participate in conversations to increase brand visibility and relevance
Ensure a consistent, authentic, and on-brand voice
Performance Tracking & Optimization
Track core social performance metrics (engagement, reach, video views)
Identify top-performing content and replicate winning formats
Provide regular feedback and insights to improve content effectiveness
Support amplification by flagging high-performing content to Media/Influence teams
Cross-Functional Collaboration
Partner with 360 Marketing, Influence, and Creative teams to support campaigns
Ensure social execution is aligned with 360 marketing priorities
Support influencer activations through social amplification and content integration
Align with Global teams to ensure consistency while adapting locally
Trend Monitoring & Agility
Monitor social trends, platform updates, and cultural moments
Quickly react with relevant, timely content
Bring forward ideas to keep the brand fresh and culturally connected
REQUIREMENTS
3+ years of experience in Social Media Marketing
Strong passion for beauty and skincare
Highly tuned into social media trends and digital culture
Strong knowledge of TikTok and Pinterest ecosystems (formats, algorithms, best practices)
Proficient in content creation tools and video editing (native apps + editing software)
Highly creative, with a strong eye for engaging and thumb-stopping content
Agile, hands-on, and comfortable in a fast-paced, test-and-learn environment
