5+ years of experience in digital marketing or e-commerce, preferably with a focus on social media platforms
Strong understanding of the TikTok Shop affiliate ecosystem and creator dynamics
Proven ability to manage budgets and track performance metrics
Excellent relationship-building skills with creators and cross-functional teams
Demonstrated experience in community management and engagement strategies
Responsibilities
Own and operate daily functions of TikTok Shop to meet commercial goals
Align with cross-functional partners on product priorities and ensure platform functionality
Manage gifting programs and create engaging briefs for creators
Maintain communication with top-performing creators to foster engagement
Oversee TikTok Shop affiliate community, including outreach and onboarding
Assist in performance reporting and continuous optimization of TikTok Shop
Monitor budgets and gifting expenditures for efficient investment
Benefits
Opportunity to work in a dynamic and fast-paced environment
Collaborative culture with cross-functional teams
Access to professional development and growth opportunities
Engagement with a vibrant creator community
Involvement in innovative marketing initiatives
Full Job Description
About the Role The Associate Manager of Creator Commerce - TikTok Shop owns the day-to-day engine behind our TikTok Shop presence. Sitting on Gap Inc.'s centralized Marketing Shared Services team, you'll be the connective tissue between our creator community and the cross-functional partners who keep TikTok Shop running - driving gifting, briefs, affiliate community management, and reporting that drive real performance for our brands. You'll help scale a growing TikTok Shop affiliate community, keep top-performing creators engaged, and ensure the platform and the community you create both function well.
You'll work closely with Marketing Shared Services (MSS) Operations to ensure ongoing platform functionality, and partner across merchandising, product, influence, PR, legal, finance, and paid media to align TikTok Shop initiatives with key product priorities and marketing moments. The ideal candidate is a TikTok Shop native who understands the unique TikTok Shop affiliate ecosystem inside and out, thrives on creator relationships, and can balance the operational rigor of budgets and reporting with the hustle of always-on community management.What You'll Do
Own and operate the day-to-day functions of TikTok Shop, ensuring the platform runs smoothly and delivers against commercial goals
Align with cross-functional partners on product priorities and work closely with Marketing Shared Services (MSS) Operations to ensure ongoing platform functionality and success
Manage gifting programs and build creator briefs that drive scroll-stopping, trend-driving content on TikTok Shop
Maintain regular communication with top-performing creators, building lasting relationships that keep them engaged and performing
Manage the TikTok Shop affiliate community at scale, including outreach, onboarding, and always-on engagement
Assist with reporting on TikTok Shop performance, tracking results with a focus on continuous optimization
Monitor budgets and gifting spend, ensuring efficient, well-tracked investment across the affiliate community
Provide ad-hoc support for TikTok Shop activations, product launches, or other events when needed
Who You Are
A TikTok Shop native. You know the affiliate ecosystem inside and out and spot what's working before it becomes obvious
A relationship builder. Creators trust you, and you know how to keep top performers engaged and motivated
An operational rigor. Organized, deadline-driven, and comfortable managing budgets, briefs and reporting with precision
A collaborator. You thrive working cross-functionally with multiple partners to keep things running smoothly and optimize performance
A competitor. You have an innate desire to win and are always looking for the next opportunity to grow the shop
A creative problem-solver. When something breaks or a process needs improving, you find a better way to keep things running
