Associate Manager, Channel Marketing-Retail
As an Associate Manager, Channel Marketing-Retail, USVC Lens, supporting the US Vision Care Lens Channel Marketing Team in our Fort Worth, TX location, you will be responsible leading data-driven marketing plans and activations for retail partners with Alcon, working closely with our Key Account and Brand teams. Your experience in customer/stakeholder relationship management, brand, commercial, and/or shopper marketing, and project management will be essential to success in this role.
In this role, a typical day will include:
• Collaborate with Key Account leads as a strategic partner to understand customer needs, identify opportunities, and implement solutions.
• Develop and execute Alcon marketing plans for Key Account Retailers, from strategy to asset development and delivery, collaborating with internal and external stakeholders.
• Manage internal and external creative agency partners to ensure timelines and budgets are met, and assets meet customer and legal requirements
• Shape content for and actively engages in customer meetings as the marketing subject matter expert.
• Leverage data and analytics to Identify market and customer opportunities
• Conduct post program analysis across marketing and sales to understand impact/ROI.
• Lead activities for customer event sponsorships, from compliance approvals to booth design and delivery, to content development in partnership with brand.
• Lead customer meeting preparation, including agenda development, performance reporting, insight generation, and action planning.
• Coordinate post-meeting follow-up and drive execution against priorities, decisions, and commitments.
• Contribute to annual customer planning processes and business review development for assigned accounts.
• Develop customer-facing presentations, business updates, and performance recaps.
• Manage budgets, including spend tracking, invoice processing, reconciliation, and investment monitoring.
• Coordinate Direct-to-Patient, ECP, retail media, and customer-specific activation programs.
• Lead internal material review and approval processes and ensure compliance requirements are met.
• Build expertise in assigned retail customers while supporting broader strategic account initiatives.
What you'll bring to Alcon:
• Bachelor's Degree or Equivalent years of directly related experience (or High School +10yrs; Assoc. +6yrs; M.S.)
• The ability to fluently read, write, understand and communicate in English.
• 2 Years of Relevant Experience
Preferred Qualifications:
• Relevant experience in Marketing, Customer Marketing, Shopper Marketing, Sales Support, Account Management, Business Analytics, or a related commercial function.
• The ability to fluently read, write, understand, and communicate in English.
• Strong project management, organizational, analytical, and problem-solving skills.
• Demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong written, verbal, and presentation skills.
• Proficiency in Microsoft PowerPoint and Excel.
• Ability to work effectively across cross-functional teams and influence without direct authority.
• Ability to work on-site at Alcon's Fort Worth office.
• Travel requirements: up to 20%.
How to Thrive at Alcon:
• See your career like never before with focused growth and development opportunities.
• Build positive working relationships to achieve positive goals and business objectives.
• Alcon provides a robust benefits package including health, life, retirement, flexible time off for exempt associates, and much more!
See your impact at alcon.com/careers
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