DescriptionRole Summary
The Associate Director, U.S. VOXZOGO Marketing will play a key leadership role on the team and will help drive brand strategy and market execution. The brand is at a critical stage in its lifecycle, with competition entering the market as well as near-term potential for a new indication.
This role requires strong leadership across internal teams-including Sales, Medical Affairs, Market Access, and Corporate Communications-as well as external stakeholders such healthcare professionals and agency partners.
The ideal candidate will bring relevant experience in biotech/pharma marketing across multiple disease states, a strong track record of driving value in competitive markets, and a passion for improving patient outcomes in rare disease. This role will engage across senior leadership and with key decision-makers, offering the opportunity to make a significant impact on the success of VOXZOGO and the lives of children with rare genetic conditions.
Why this role is unique:
- Lead VOXZOGO through a key competitive entry in the U.S.
- High visibility with senior leadership and global teams
- Opportunity to drive near-term impact at a pivotal moment to defend and expand VOXZOGO market leadership
Key responsibilities:
- Drive franchise value in a competitive market with new entrants; key driver of U.S. strategy and a core contributor to Global strategic direction
- Analyze the market environment to support readiness for an upcoming competitor launch. Integrate competitive intelligence into marketing and cross-functional strategies
- Lead U.S. competitive-readiness efforts; collaborate with Global marketing while advocating for and representing the U.S. point of view
- Own strategy and performance for a priority customer segment within the VOXZOGO U.S. business; define A-to-B shift, key messages, tactics, channels, and key metrics to measure campaign performance
- Leverage BioMarin's new digital capabilities to drive true omnichannel engagement with our customers
- Accountable for delivering measurable growth and/or retention in a competitive market
- Lead cross-functional teams and agency partners to execute against brand strategy
- Manage and optimize significant marketing investments
- Collaborate with U.S. marketing team members on key activities such as insights-gathering activities, campaign and tactic development and field communication
- Closely collaborate with key functional partners (e.g., sales, medical, access, corporate communications) to drive alignment on strategy and key messages
- Regularly engage with key customers at medical congresses, ad boards, advocacy events and in other settings; may take on responsibilities for ad board planning, execution, and oversight of major congresses
- Work closely with the Business Insights & Analytics team to develop, track, and monitor KPIs to measure impact of competitor launch
- Drive core planning processes such as brand plan and tactical plan, alongside senior leadership
- Manage budget and external partners effectively
Minimum requirements
- BA/BS in Business or Life Sciences (MBA preferred)
- 8+ years of experience in pharma/biotech commercial roles and driving success in in competitive markets
- Experience working with creative agencies, promotional review team (medical, regulatory, legal) and others to develop, deploy, measure and optimize marketing campaigns
- Demonstrated strategic thinking and analytical skills, comfortable with complexity and ambiguity
- Strong communication skills, ability to tell a compelling story and interact with senior leaders
- Success interacting at all levels of a matrixed organization
- Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment
- Ability to manage multiple demands and priorities on time, lead teams, gain alignment and drive decision making
- Self-starter who demonstrates energy and enthusiasm, bringing a positive solution-oriented approach to challenges
- A passion for improving patient and business outcomes
- Ability to travel up to 25%
Preferred Requirements:
- Working knowledge and understanding of multiple major pharmaceutical markets
- Working knowledge of market access and medical strategy
- Management or strategy consulting experience preferred
- Rare disease experience is a plus
- Prior sales experience is a plus
Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.
The salary range for this position is: $164,300 to $225,940. BioMarin considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.
Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.
