Job DescriptionWHAT DOES AN ASSOCIATE DIRECTOR, STRATEGIC PLANNING DO?Acting as the voice of the consumer at EVERSANA INTOUCH, an Associate Director Strategic Planning will work on a variety of projects guided by a tenured Planning Director or Group Planning Director. This person will provide research, insight and strategic guidance to a variety of accounts, consumer profiles and industry verticals.
ESSENTIAL DUTIES AND RESPONSIBILITIES:Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:
- Partners with creative, subject matter experts and account management peers to develop ideas and orchestrate planning and analytical activity for healthcare/pharma accounts
- Synthesizes data and insights to drive integrated strategy development, comprehensive multichannel plans and creative ideas
- Works with cross-functional team to develop brand strategies, digital cross-channel strategies, creative briefs, customer journeys and ecosystems
- Establishes strong collaborative relationship within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business
- Directs strategic key components of the client business and actively engages client
- Leads multiple, simultaneous projects and assignments including delegating as appropriate
- Takes lead on all annual planning deliverables
- Identifies opportunities for improvement, organic growth and workflow efficiencies of agency
- Starts to develop and actively participate in the development of POVs, channel/tactical plans, patient journeys and digital ecosystems
- Actively supports new business activity where required Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- All other duties as assigned
QualificationsWHAT ARE WE LOOKING FOR?MINIMUM KNOWLEDGE, SKILLS AND ABILITIES: The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.
- Minimum of six years of experience in planning, strategic planning and related communications experience; advertising agency experience is a huge plus
- Proven ability to think creatively and evidence of success in developing multichannel strategies for brands and delivering them to market
- Strong digital and analytical capabilities a must
- Pharma/Healthcare background very nice to have
- Storyteller and persuasive presenter
- Deep understanding of digital channels, and knowledge of the various roles and contributions of other strategic disciplines such as CRM and social media
- Resourceful, sees the big picture but likes to dig into the details, innately curious
- Strong balance of creativity and analytics
- Ability to simplify the complex
Additional InformationOUR CULTURAL BELIEFS: Patient Minded I act with the patient's best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and hold myself accountable.
Embrace Diversity I create an environment of awareness and respect.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters I speak up to create transparent, thoughtful, and timely dialogue.
Always Innovate I am bold and creative in everything I do.
