Associate Director of First-Year Recruitment and Outreach
Job no: 563504
Work type: Management (MPP)
Location: Sacramento
Categories: MPP, Administrative, At-Will, Full Time, On-site (work in-person at business location)
Working Title: Associate Director of First-Year Recruitment and Outreach
Classification Title: Administrator I
Posting Details
Priority Application Deadline: Thursday, November 19th @ 11:55pm PST
Position Summary
Under the supervision of the Director of Recruitment, Outreach & Orientation, the Associate Director provides leadership for Sacramento State's first-year student recruitment strategy, with primary responsibility for developing and executing approaches that strengthen first-year enrollment from California markets beyond the university's traditional local recruitment area and strategically expand enrollment from targeted out-of-state markets.
The Associate Director oversees first-year territory management, regional and nonresident recruitment, high school and counselor engagement, recruitment outreach, and yield strategies designed to achieve university enrollment goals and broaden the geographic diversity of the entering class. The position uses enrollment data, market analysis, CRM tools, and recruitment outcomes to identify emerging markets, allocate recruitment resources, and evaluate effectiveness.
FLSA: Exempt (Not eligible for overtime compensation)
Anticipated Hiring Range: $7,084 per month - $7,900 per month
CSU Classification Salary Range: $4,135 per month - $12,288 per month
Best-in-class Benefits: Click here to learn more
CSU Total Compensation: Click here to learn more
Salary Grade/Range: 1
Recruitment Type: At-Will
Time Base: Full-Time
Work Hours: Monday through Friday; may include evenings and weekends. May be required to travel (both air and land) with overnights.
Department Information
The Admissions & Outreach Office is a dedicated team committed to recruiting, informing, and guiding prospective students-especially those from underserved or disadvantaged backgrounds-through the admissions process at Sacramento State.
For more information, please visit: https://www.csus.edu/apply/admissions/
Required Qualifications
Education and Experience
1. Bachelor's degree in higher education, counseling, student affairs, business, or a related field or equivalent work experience.
2. Progressively responsible experience and documented success in college admissions.
Knowledge, Skills, & Abilities
3. Ability to build, supervise, and develop high-performing teams.
4. Proven ability to direct, monitor, and sustain daily recruitment operations while aligning activity with institutional enrollment goals.
5. Exceptional oral and written communication skills, including the ability to communicate effectively with senior leadership, staff, students, families, and external partners.
6. Demonstrated ability to thrive in a dynamic, fast-paced environment, manage competing priorities, and adapt to changing institutional needs.
7. Strong proficiency with computer systems and enterprise technologies, including CRM platforms, data tracking tools, and standard office applications.
8. Demonstrated attention to detail and the ability to establish timelines, meet deadlines, and ensure accountability across multiple initiatives.
9. Proven ability to work collaboratively across departments and build effective partnerships to achieve shared outcomes.
10. Ability to exercise independent judgment, analyze information, and make sound decisions within established policies and procedures.
11. Commitment to maintaining a welcoming and inclusive work environment with diverse colleagues and constituents including faculty, students, staff, and members of the community.
Other
12. Ability to frequently travel in-state, out-of-state, and to other identified recruitment sites.
13. Must have the ability to work flexible hours, including nights and weekends.
Preferred Qualifications
14. Master's degree in higher education, counseling, student affairs, or a related field.
15. Progressive professional experience in student recruitment, admissions, enrollment management, or outreach, preferably in a higher education setting.
16. Experience supervising professional staff and conducting performance evaluations, coaching, and corrective action.
17. Experience with strategic enrollment planning, yield initiatives, and data-informed decision-making.
18. Experience developing and managing geographic recruitment territories, including expansion into new or emerging markets.
19. Experience with nonresident or out-of-state student recruitment and yield strategies.
20. Experience using market, demographic, and enrollment-funnel data to identify recruitment opportunities and assess return on recruitment investment.
21. Experience developing relationships with high school counselors, school districts, community-based organizations, and other external partners in priority recruitment markets.
22. Experience leading recruitment travel strategy, including deployment of staff and resources across multiple regions or states.
23. Familiarity with the CSU system, dual enrollment, and California K-16 education landscape.
24. Experience developing and managing geographic recruitment markets, including markets outside an institution's traditional service area.
25. Experience with nonresident or out-of-state student recruitment.
26. Experience using Slate or similar CRM systems to manage recruitment operations and reporting.
27. Demonstrated commitment to access, equity, and student success through recruitment and outreach efforts.
Documents Needed to Apply
Resume and cover letter.
Failure to upload required documentation may result in disqualification.
Advertised: Nov 05 2026 Pacific Standard Time
Applications close: Nov 19 2026 Pacific Standard Time
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