Sony Corporation

Associate Director, Marketing - Alamo

Sony Corporation$80K — $100K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of progressive marketing experience in the music industry
  • Self-starter with adaptability in fast-paced environments
  • Excellent communicator and collaborator with diverse stakeholders
  • Creative thinker with strategic application of ideas
  • Proficient in major social media platforms
  • Understanding of DSP landscape and new tech platforms like Twitch and Discord

Responsibilities

  • Manage music releases and logistics to maintain campaign timelines
  • Initiate plans for artist music releases and long-term career strategies
  • Set up and oversee project timelines and deadlines across departments
  • Create weekly marketing reports and communicate release updates
  • Contribute to creative planning for impactful marketing ideas
  • Collaborate with artists and management for campaign updates
  • Partner with teams to develop and evolve artist brands
  • Coordinate with A&R and creative teams for asset delivery
  • Work with digital and commerce teams on social media and DSP campaigns
  • Manage marketing tool creation and distribution

Benefits

  • Inclusive and collaborative global community
  • Modern office designed for productivity and teamwork
  • Comprehensive benefits package including health, dental, and vision
  • Voluntary benefits for mental health, family support, and fertility
  • Investment in professional growth and development
  • Time off for a winter recess
Full Job Description
The Associate Director, Marketing will serve as a member of Alamo's marketing department. This role requires comprehensive communication and coordination both internally and externally to keep projects moving forward while maintaining the overall message and brand. This is a unique opportunity to influence how music reaches listeners around the world.
What you'll do:
  • Manage music releases, maintain campaign timelines, and oversee release logistics.
  • Initiate well-thought-out plans for music releases and assist in long-term career planning for Alamo's artists.
  • Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch.
  • Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.
  • Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.
  • Work closely with artists and management for campaign updates and communicate goals and plans for each release.
  • Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
  • Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
  • Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.
  • Manage the creation and distribution of marketing tools.
Who you are:
  • You're a passionate music fan with at least 5 years of progressive marketing experience in the music industry
  • Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.
  • An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
  • Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.
  • Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat.
  • Understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord.


What we give you:
  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
  • We invest in your professional growth & development
  • Time off for a winter recess

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$80,000-$100,000 USD

About Sony Corporation

Sony Corporation is a multinational conglomerate that produces a wide range of products and services, including consumer electronics, gaming, entertainment, and financial services. The company was founded in 1946 and is headquartered in Tokyo, Japan. Sony has operations in over 190 countries and employs approximately 111,700 people worldwide. The company's mission is to inspire and fulfill people's curiosity and creativity through the power of technology, entertainment, and innovation.
Learn more about Sony Corporation
Size
111,700 employees
Market Cap
$96 billion
Industry
Net Income
$1,077.4 billion
Founded
1946
5 Year Trend
+5.5%
Revenue
$8,527.6 billion
NASDAQ

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