The Associate Director, HCP Personal Promotion will develop and drive the strategy, planning and execution of healthcare provider (HCP) personal promotion activities in support of the successful commercialization of Intellia's gene editing therapy for HAE.
This is a critical role within the Commercial organization, responsible for building and executing a best-in-class personal promotion model across field channels in preparation for the anticipated launch of the first ever in-vivo gene editing therapy.
Duties/Responsibilities- Lead the development and implementation of a tactical marketing plan to create a differentiated brand experience, with a focus on personal promotion, that drives HCP engagement and rapid product uptake
- Oversee the development of all HCP personal promotion materials, ensuring consistency and alignment with brand identity and brand messaging. Ensure that all materials are reviewed and approved by CMLR
- Define and develop HCP Peer-to-Peer strategy and execution, lead development of program content and speaker training
- Lead development of Commercial HCP Congress strategy including sponsorship and booth strategy, partner closely with Marketing Operations on congress execution.
- Collaborate with Field Training in development of sales training plan to deliver on brand objectives and successfully train on field resources, deliver and support training as needed
- Partner with the Digital Marketing Lead on digital efforts to engage and educate HCPs with an emphasis on defining and optimizing rep-led communications (e.g. rep-triggered email)
- Oversee the direction and deliverables of multiple priorities, ensuring internal stakeholder alignment across agency partners and cross-functional partners
- Manage external agency partners, ensuring timely and budget-conscious execution of marketing initiatives
- Perform other duties as assigned
Supervisory Responsibilities N/A
Requirements Skills/Abilities - Demonstrated strong working partnerships with cross-functional teams including Medical, Market Access, Patient Services, Commercial Operations, Legal, Regulatory, IT, and external agencies
- Proven track record of collaboration and coordination with key internal and external stakeholders, including the ability to influence without formal authority
- Strong scientific/medical aptitude, communicates complex scientific/medical concepts clearly and concisely
- Self-starter with excellent organizational skills, able to prioritize workload and maintain high attention to detail
- Exceptional communication and presentation skills; ability to articulate a point of view succinctly and effectively to senior leaders and external customers
- Ability to analyze data and identify insights to create compelling messages
- Experience managing complex projects through the Promotional Review Committee process to approval
- A proven track record of accountability and delivering results
- Ability to work in a fast-paced, dynamic environment
- Proficiency in Microsoft Office tools (Excel, Outlook, Word, PowerPoint, etc.)
Education / Certifications - Bachelor's degree required; MBA preferred.
Experience - 5+ years of broad biopharmaceutical industry experience, with at least 2 years of dedicated experience within US marketing
- Strong track record in developing HCP speaker programs / peer-to-peer strategies
- Experience in competitive rare/specialty markets is required
- Prior US launch experience is required
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Applications are accepted on a rolling basis, and will continue to be accepted until the position is filled at which point the position will be taken down.
The base salary for this position is expected to range between $0.00 - $500,000.00 USD per year.
The salary offered is determined based on a range of factors including, but not limited to, relevant education and training, overall related experience, specialized, rare or in-demand skill sets, internal comparators and other business needs. Upon joining Intellia, your salary will be reviewed periodically and additional factors such as time in role and performance will be considered. Intellia may change the published salary range based on company and market factors.
Additional compensation includes a performance-based annual cash bonus, a new hire equity grant, and eligibility to be considered for annual equity awards the value of which are determined annually at the Company's discretion.
For more information about Intellia's benefits, please click here.
