Intellia Therapeutics, Inc.

Senior Director, Global Brand and US Marketing Lead (ATTR)

Intellia Therapeutics, Inc.$275K — $336K *
Pharmaceuticals & Biotech
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in the pharmaceutical industry, with experience launching first-in-class products in rare diseases.
  • Depth of experience in global and US marketing across commercialization processes.
  • Demonstrated leadership and team management skills in cross-functional and direct report roles.
  • Experience in developing and executing integrated global and US marketing plans for product launches.
  • Ability to translate complex scientific concepts into engaging commercial strategies.

Responsibilities

  • Lead brand strategy and commercialization efforts for a gene editing therapy.
  • Collaborate with the Commercial Leadership Team to ensure profitable product rollout.
  • Develop comprehensive launch plans and branding strategies in conjunction with various stakeholders.
  • Provide insights and recommendations to enhance commercialization based on market analysis.
  • Oversee brand marketing initiatives targeting both healthcare professionals and patients.
  • Manage relationships with external vendors and consultants to elevate branding efforts.
  • Administer the annual budget for brand-related expenditures.

Benefits

  • Healthcare coverage including medical, dental, and vision plans.
  • Retirement plan with company match.
  • Generous paid time off policy including holidays, vacation, and sick leave.
  • Employee wellness programs and resources.
  • Equity opportunities through stock options and performance-based bonuses.
Full Job Description

In this pivotal leadership role, the Senior Director, Global Brand and US Marketing Lead will spearhead overall brand strategy, execution, and launch preparation to support the successful commercialization of one of Intellia’s gene editing therapies currently in late-stage clinical development. The ideal candidate is a strategic thinker who is highly driven, entrepreneurial, and collaborative, and who embodies Intellia’s core values: One, Explore, Disrupt, and Deliver.

Duties/Responsibilities

GlobalBrand Leadership:

  • Serve as a member of the Commercial Leadership Team, contributing broadly to Intellia’s commercialization success.

  • Represent the commercial function on the Program Leadership Team, the highest governance body accountable for all cross-functional aspects of the program, including clinical development activities.

  • Lead the development of thebrand plan,global launchstrategy,and global commercialization planfor the assigned brand in collaboration with key functions.

  • Deliver actionable recommendations to the leadership team through analysis, market research, and competitive intelligence.

US Marketing Leadership: 

  • Oversee the brand team, including colleagues executing all aspects of brand marketing to various stakeholders such as healthcare professionals (HCPs) and patients. 

  • Lead the development of market development strategies in coordination with external agencies and cross-functional partners. 

  • Lead the development of all branding efforts, including naming and creative campaigns. 

  • Collaborate closely with the Commercial Operations team to generate insights that inform launch strategy and planning. 

  • Collaborate across multiple functions, including Commercial Leadership, Sales, Marketing, Market Access, Medical, Legal, Regulatory, Compliance, and IT. 

  • Oversee external vendors and consultants supporting the brand. 

  • Manage the annual budget for the assigned brand. 

  • Perform other duties as assigned. 

 

Supervisory Responsibilities

  • Will manage 2–3 direct reports starting in 2027.

  • Recruits, interviews, hires, and trainsnew staff.

  • Overseethe daily workflow of the department.

  • Provide constructive andtimelyperformance evaluations.

Requirements

Skills/Abilities

  • Demonstrated ability to translate science into commercial strategiesand compelling marketingnarratives.

  • Proven ability tofosterproductive relationships with external thought leadersand medical societies.

  • Excellent verbal, written, and interpersonal skills with the ability to influence senior management andestablisheffective working relationships with a diverse range of stakeholders.

  • Exceptional skills in proactivity, planning, prioritization, objective setting, meeting management, andplanexecution.

  • Organized and logical, with a high degree of flexibility to change direction when needed.

  • A confident self-starter who can work independently and creatively, while also being a team player.

  • Must havedemonstratedsuccess in bringing novel and successful approaches that bring innovative products to patients.

Education / Certifications

  • BA/BSrequired, MBA preferred.

Experience

  • Deep experience (10+ years) in the pharmaceutical industry, including launching first-in-class products inrare diseases andhighly competitive areas.

  • Breadth of commercialization experience is desired, including a combination of global and US marketing.

  • Demonstrated leadership experience managing, developing, and motivating high-performing teams, including direct reports and cross-functional colleagues, to deliver businessobjectives.

  • Launch readiness experience, including development and execution of integrated global and US plans across brand, medical, market access, and field-facing teams.

  • A successful history of coordinating largeprojectswith multiple stakeholders that have yielded tangible, high-quality results.

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer.

#LI-KO1

Applications are accepted on a rolling basis, and will continue to be accepted until the position is filled at which point the position will be taken down.

The base salary for this position is expected to range between $275,134.00 - $336,274.00 USD per year.

The salary offered is determined based on a range of factors including, but not limited to, relevant education and training, overall related experience, specialized, rare or in-demand skill sets, internal comparators and other business needs. Upon joining Intellia, your salary will be reviewed periodically and additional factors such as time in role and performance will be considered. Intellia may change the published salary range based on company and market factors.

Additional compensation includes a performance-based annual cash bonus, a new hire equity grant, and eligibility to be considered for annual equity awards the value of which are determined annually at the Company’s discretion.

For more information about Intellia’s benefits, please .

About Intellia Therapeutics, Inc.

Intellia Therapeutics, Inc. is a leading genome editing company focused on developing curative therapeutics using CRISPR/Cas9 technology. The company's mission is to develop curative genome editing treatments that can positively transform the lives of patients living with severe and life-threatening diseases. Intellia's pipeline includes programs focused on genetic diseases, liver diseases, and cancer. The company was founded in 2014 and is headquartered in Cambridge, Massachusetts.
Learn more about Intellia Therapeutics, Inc.
Size
485 employees
Market Cap
$2.8 billion
Industry
Net Income
-$134.2 million
Founded
2014
5 Year Trend
+14.9%
Revenue
$57.9 million
NASDAQ

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