Job Responsibilities :The Associate Director, Endemic Partnerships is a strategic leadership role responsible for steering Razer's ecosystem of endemic gaming partners including top-tier game publishers, studios, platforms, and tech allies.
The
Associate Director, Endemic Partnerships is a strategic leadership role responsible for steering Razer's ecosystem of endemic gaming partners including top-tier game publishers, studios, platforms, and tech allies.
In this role, you will lead high-value partner engagements, spearhead Razer's central strategy for
AI in Gaming, scale
Razer Sensa HD Haptics and
Razer Chroma RGB integrations, and establish cross-regional alignment between global game developers and regional marketing teams.
Key Responsibilities- AI Gaming & Tech Strategy: Drive Razer's central strategy for establishing industry leadership in AI-driven gaming experiences, forging strategic alliances with game studios and hardware/software tech partners.
- Ecosystem Integrations (Sensa & Chroma): Lead developer outreach and agreement frameworks for Razer Chroma RGB and Razer Sensa HD Haptic integrations, securing standardized co-marketing agreements alongside technical integration.
- AAA Co-Marketing Activations: Oversee end-to-end execution of high-impact co-marketing campaigns for top-tier AAA game releases every quarter.
- Regional Studio Engagement: Build strong bridges between global game studios and Razer's regional marketing leads to ensure localized, culturally relevant GTM campaigns.
- Process & Operational Visibility: Establish standardized workflows, roadmaps, and central visibility tools to ensure cross-functional teams (PR, Product, Brand, Sales) have clear timelines on all active partner engagements.
- Commercial Leadership: Structure and negotiate complex, multi-year deal frameworks, managing partner budgets and driving measurable return on investment (ROI).
- Other duties as assigned.
Key Objectives & Results (OKRs)Below are the primary OKRs and performance expectations for this role:
AI Gaming Leadership- Objective: Drive Razer's central strategy to establish market leadership in AI Gaming.
- Key Results:
- Define and launch strategic AI-focused gaming partnership initiatives with top-tier hardware/software allies or game studios within the fiscal year.
- Establish Razer as the primary hardware/software partner for emerging AI gaming experience showcases.
SDK & Technology Integrations (Sensa & Chroma)- Objective: Scale immersive tech adoption across major game titles while locking in joint marketing commitments.
- Key Results:
- Ensure 100% of Razer Sensa and Chroma RGB integrations are paired with a standard, pre-approved marketing agreement signed at the time of technical integration.
- Expand the active developer pipeline for Razer Sensa HD Haptics and Chroma RGB across major upcoming releases.
High-Impact AAA Activations- Objective: Drive brand presence and hardware demand through premier game launch partnerships.
- Key Results:
- Deliver major AAA title co-marketing activation and meet pre-defined benchmarks for reach, engagement, and product attachment.
Regional Marketing & Studio Connectivity- Objective: Connect global game studio partnerships with regional marketing teams to maximize local campaign impact.
- Key Results:
- Establish direct connective frameworks between game publishers and Razer's regional marketing heads across NA, Europe, and APAC.
- Deliver localized/regionalized marketing activations based on global studio relationships.
Operational Visibility & Partner Roadmap- Objective: Ensure complete transparency and seamless execution across internal cross-functional teams.
- Key Results:
- Implement a centralized partner engagement tracker providing real-time visibility and clear milestone timelines for all internal stakeholders (Product, PR, Event, and Regional Marketing teams).
- Conduct monthly cross-functional briefing sessions on upcoming partner deliverables and launch dates.
Pre-Requisites :Qualifications & RequirementsEducation & Experience- Education: Bachelor's degree in Business, Marketing, Communications, or a related field (MBA preferred).
- Experience: 8-10+ years of progressive experience in strategic partnerships, business development, or developer relations within the gaming, esports, or interactive entertainment industries.
Salary Ranges:$124,800.00 - $217,672.00 (per annum)
Disclaimer: Exact compensation may vary based on skills, experience, and location.
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