OverviewThe Associate Director of Engagement Strategy will have accountability at the account level and will help our clients make better business decisions through a deeper understanding of their customer's beliefs, behaviors, and preferences around engagement. You will be required to make strong business cases for transformative engagement strategies, customer targeting, and multi-channel activation. The Strategy and Engagement group works collaboratively with Account Management, Creative, Media, Advocacy, Scientific and Speaker Bureau team members, ensuring all team members have input on strategy development and are fully briefed on customer behavioral insights.
Responsibilities- Develop multi-channel strategies with recommended messaging schedule, tactics, and measurement plan
- Collaborate with agency's creative and user experience teams to augment client proposals with digital strategy and tactical extensions and identify digital scope parameters
- Conduct comprehensive audit of client's existing online presence, web properties, technical platforms, digital assets and social media channels in order to provide a detailed recommendation for a more robust, streamlined, digital eco-system
- Work with internal and external resources to articulate the strategic approach, along with the content and measurement strategy that best supports the overarching creative concept or campaign platform
- Work closely with internal team in making specific and actionable client recommendations
- Leverage interviews, social listening tools, online analytics, ethnographic research, consumer surveys or CRM data to develop segmentation profiles or user personas
- Optimize and monitor trends in client's market and appropriately adjust strategy, tactics and timelines
- Provide ongoing internal or client facing PoVs on innovative insights or industry trends relevant to agency's suite of capabilities
Qualifications- Bachelor's degree preferably in social sciences, economics, business or marketing/communications
- A minimum of 3 years agency experience leading and/or contributing to client strategy engagements
- Passionate about improving healthcare communications and engagements with at least 2 years' experience working directly in the pharmaceutical, biotech, or health and wellness space.
Skills Requirements- Demonstrated ability to think comprehensively and proactively about brand marketing strategy and engagement/channel strategy, including program development
- Experience in generating and strategically applying both qualitative and quantitative research
- Experience conducting strategic and tactical planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
- Expertise in digital and multi-channel marketing, including experience in mobile (mHealth), closed-loop marketing (CLM), customer relationship management (CRM) and non-personal promotion (NPP)
- Solid understanding of the fundamentals of user experience (UX) and interaction design (IxD), social media and online and behavioral advertising
- Client-facing communication skills and the ability to write clear and concise presentations for client summarizing data insights, outcomes and implications in straight-forward and enlightening way for clients
- Strong curiosity, motivation, and a preference for a fast-paced, entrepreneurial environment
- Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams
Additional informationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Compensation Range: USD $81,225.00 - USD $116,655.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/4/2027.
