Associate Director - Digital Media InsightsDepartment: Client Success - Americas
Employment Type: Permanent - Full Time
Location: USA - Remote
DescriptionAs an Associate Director Insights, you play an essential role helping client's create new solutions maximizing their media investment's effectiveness and efficiency.
Be a trusted media advisor who can clearly articulate Insights, Storytelling & Actionable next steps with a focus on digital media channels for our clients. You'll get to go beyond the status quo and think about media investment differently. You'll be relied upon as an expert in our reporting and analysis platforms (plus standard market reporting tools) as well as our solution. methodologies. You'll get to lead client presentations & conversations with our Client Partners and manage a team of Digital Insight Senior Consultants and Consultants (training and career development). Beyond the day-to-day roles and responsibilities, you'll partner with our TV & Video Insights Americas Team, directly partner with our Activation Team and be able to participate in product innovation sessions (with our Product + Solutions Team).
This role will report directly into the Digital Insights Americas Team Lead.
Key ResponsibilitiesWe welcome media professionals holding roles in Media Planning, Media Planning & Strategy, Digital Investment, Paid Social Activation, Programmatic Activation, Search Activation, Digital Marketing Sciences (Data + Analytics), Paid Retail Media (Search, Programmatic, Site Direct) who have a passion for innovation across the media supply chain (Omni-Channel, Ad Tech, Programmatic, Paid Social, Paid Search, CTV, Retail Media and Commerce).
• The ideal candidate will have 8+ yrs years of professional work experience leading omni-channel strategy, digital strategy, insights and/or activation.
• Possess & can exemplify trusted digital media fundamentals knowledge and an interest in current trends
• Possess the combination of an analytical and story-telling mindset. You can easily review initial data sets, know when/how to dig deeper into the data to effectively create a story
• Experience analyzing & summarizing digital campaign reports, developing an action plan - the optimizations, why the optimizations are important and the estimated learnings from the campaign/optimizations (ensuring it aligns to the campaign objectives)
• Experience in planning the media strategy, planning and/or executing campaigns for large-scale clients (>50M USD annually) on adtech platforms and tools like: DV360, TTD, Meta, TikTok, Snapchat, X, Pinterest, Campaign Manager, Google Ads, SA360, 3rd Party Ad Verification Partners (IAS/DV), etc...
• Innovator who looks for the why behind the facts
• Has proven examples of creating campaign(s) embracing a digital trend and/or new partner that solved a client challenge
• Confidently write client facing presentations as well delivering the presentation to clients (strong written & verbal presentation skills)
• Understanding of the CTV and Retail Media is advantageous
• Proven leadership in managing teammates with 0-7 yrs experience (guiding the day to day as well as career development)
• Seasoned in the use of Business Intelligence Tools (PowerBI, Tableau, etc, along with a robust MS Office suite experience)
• Detail oriented, organized, solution oriented
• Desire to continuously learn & is curious
• Willingness to travel (less than 25%)
Skills, Knowledge and ExpertiseWe welcome media professionals holding roles in Media Planning & Strategy, Integrated Video Investment, CTV Specialist, Marketing Sciences (Data + Analytics) who have a passion for innovation across the dynamic media supply chain.
• The ideal candidate will have 8+ yrs years of professional work experience leading omni-channel strategy, integrated video and/or digital strategy, insights and/or investment
• Possess strong knowledge of media investment strategies, implementation practices (e.g. reporting/stewardship), and current trends
• Possess the combination of an analytical and story-telling mindset. You can easily review data sets, know when/how to dig deeper into the data, to effectively create a story
• Experience in planning the media strategy, planning and/or executing campaigns or the data and analysis for large-scale clients (>$50M USD)
• Experience using and/or understanding Integrated TV tech & research platforms and tools like: Mediaocean, Kantar, AdIntel, MBox, Alternate Currency & Measurement Partners (ie VideoAmp, Comscore, iSpot, Nielsen), DSPs (ie The Trade Desk, DV360, Yahoo), the various R/F programs and other advanced Integrated Video tech solutions
• Experience with 3rd party ad verification partners
• Confidently write client facing presentations as well delivering the presentation to clients (strong written & verbal presentation skills)
BenefitsWe are a global fast-growing company which offers a variety of opportunities for you to develop your skill set and career. In exchange for your contribution, we can offer you:
- Competitive salary
- Health Insurance including exclusive plans for Dental & Vision
- EAP Program Access
- 401(k) Plan
- HSA & FSA options
- Life & Disability Insurance
- Generous PTO and an extra day off for your birthday
- Paid Maternity/Paternity Leave
- Paid Holidays/Sick Time
- Summer Fridays and Flexible Work Hours
- Remote first location; with opportunities to join in-person team meetings.
- A company focus on wellbeing and work life balance.
- Broad range of learning and development opportunities underpinned by a focus on career progression and internal mobility.
