We're Looking For An: Associate Director, Digital Experience & CommunityLocation: Hybrid (Woodland Hills, CA)
What You'll Be Doing: The Associate Director, Digital Experience & Community serves as the organic growth and storefront experience lead for the Women's Health & Beauty business unit, owning top-of-funnel brand discovery, social strategy, sales-driven creator/influencer programs, and main e-commerce storefront user experience across our DTC brand portfolio. Reporting directly to the General Manager, this role is a performance-minded hybrid of strategy and execution-responsible for building vibrant brand communities, scaling ROI-focused influencer revenue streams across Instagram and TikTok, managing PDP/storefront conversion touchpoints, and ensuring organic customer interactions seamlessly convert into long-term brand equity and direct sales.
Sales-Driven Influencer & Creator Program- Build, structure, and scale ROI-focused influencer, ambassador, and affiliate marketing programs across Instagram, YouTube and TikTok that drive trackable direct revenue.
- Implement performance-based payout models, unique promo codes, custom affiliate links, and commission structures.
- Manage social commerce channels (TikTok Shop, Instagram/Facebook Shopping) and creator whitelisting/Spark Ads in close alignment with performance marketing.
- Facilitate high-volume creator content capture surrounding major celebrity ambassador campaigns.
- Route raw creator assets, reviews, and unboxings to Creative Team for direct-response paid ad editing.
Organic Social & Community Growth- Own channel strategy, content calendars, and distinct brand voices across Instagram, TikTok, YouTube, and Pinterest.
- Direct and mentor Social Media Specialist on daily content publishing, trend hijacking, community moderation, and audience engagement.
Main Storefront Digital UX & Merchandising- Oversee main store UI/UX, product detail page (PDP) conversion enhancements, navigation flows, and cart drawer upsells.
- Ensure organic social traffic, creator landing pages, and promo links integrate seamlessly with storefront promotional campaigns.
Cross-Functional Alignment- Partner closely with Growth Marketing to align creator campaigns with paid media pushes, CAC targets, and email/SMS promotional calendars.
- Work alongside Brand Managersto ensure execution aligns with individual brand positioning, clinical claims, and product roadmaps.
Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):- Proven track record of building and managing sales-generating influencer and affiliate programs on Instagram and TikTok (e.g., via platforms like GRIN, LTK, Aspire, or Shopify Collabs).
- Familiarity with e-commerce storefronts, conversion rate optimization (CRO), and web analytics.
- Balanced mindset: capable of setting high-level channel strategy and managing creator budgets while remaining hands-on with campaign execution and team management.
- Strong cross-functional communicator comfortable working closely with Growth, Brand, and Video Production leadership.
- Bachelor's Degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
- 7-10 years of dedicated experience in digital marketing, social media strategy, community building, or e-commerce within a direct-to-consumer (DTC) environment.
- Proven track record of building and managing sales-generating influencer and affiliate programs on Instagram and TikTok (e.g., via platforms like GRIN, LTK, Aspire, or Shopify Collabs).
- Hands-on experience developing social content calendars and scaling native social commerce channels (TikTok Shop, IG Shopping, Whitelisting/Spark Ads).
- Working knowledge of storefronts, main store navigation, PDP optimization, and on-site conversion mechanics.
- 3+ years of experience managing direct reports, agency partners, or social media specialists.
- 3+ years of social and creator marketing experience specifically within the Health, Beauty, Skincare, or Wellness DTC CPG verticals. (preferred)
- Experience leveraging celebrity brand ambassador partnerships and harvesting content during high-profile shoot days. (preferred)
- Familiarity with e-commerce review platforms (e.g., Yotpo, Okendo, Stamped, Junip, Trustpilot). (preferred)
- Proficiency with e-commerce analytics platforms (Google Analytics/GA4, Shopify Analytics, or Looker). (preferred)
Golden Perks & Benefits: - Comprehensive Healthcare Coverage - We cover 100% of premiums for employee-only medical, dental, and vision plans.
- Bonus Opportunities - Earn more with both annual and monthly bonus programs tied to performance.
- Investing in Your Future - We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.
- Work-Life Balance - Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
- Well-Being Support - Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits-we take a holistic approach to your well-being.
- Career Growth - Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
- Make an Impact - Give back through our charity sponsorships. Together, we've donated over $9 million to communities worldwide.
- Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!
To read more about our Perks & Benefits, click here.
The base salary range is $97,700-$130,300, plus annual & monthly KPI bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
