About the Opportunity
UJA Federation of Greater Toronto is seeking an Associate Director, Content Marketing with exceptional writing skills, strong marketing instincts, strategic judgment, and a sophisticated understanding of audience, channel, and engagement.
Reporting to the Senior Director, Editorial & Strategic Communications, the Associate Director is a senior content marketing leader responsible for shaping and leading content strategy across UJA's major marketing, fundraising, community, event, and organizational campaigns.
The Associate Director partners with senior leaders and stakeholders across UJA to translate organizational and campaign objectives into integrated, audience-focused content strategies. The role independently determines content approaches, messaging frameworks, audience considerations, channel requirements, and calls to action across multiple initiatives and platforms.
The Associate Director provides strategic content marketing advice to stakeholders, identifies opportunities to strengthen audience engagement and campaign effectiveness, and ensures that content supports UJA's organizational, fundraising, and community objectives.
This is a senior, hands-on position combining exceptional content development with content strategy, functional leadership, stakeholder influence, independent decision-making, and accountability for the effectiveness and quality of priority organizational campaigns.
Responsibilities include, but are not limited to:
- Lead the development and execution of content marketing strategy across major organizational, fundraising, community, digital, and event campaigns.
- Provide strategic content leadership across multiple concurrent initiatives, establishing content approaches, messaging frameworks, audience strategies, channel priorities, and calls to action.
- Translate organizational priorities, fundraising objectives, audience insights, campaign briefs, and complex background information into compelling and effective content strategies.
- Exercise significant independent judgment in determining the appropriate content approach, messaging, audience segmentation, tone, format, channel, and call to action for priority initiatives.
- Serve as a senior content marketing advisor to stakeholders, providing expert counsel and recommendations on messaging, audience engagement, content strategy, and campaign effectiveness.
- Partner with senior leaders and cross-functional stakeholders to clarify campaign objectives, identify audience needs, resolve competing priorities, and determine appropriate content approaches.
- Lead content development across the full campaign lifecycle, ensuring consistency and effectiveness from initial awareness and engagement through registration, fundraising, participation, and follow-up.
- Write and oversee content for UJA's major marketing and fundraising campaigns across email, web, landing pages, social media, digital advertising, events, donor communications, and other channels.
- Develop and strengthen headlines, subject lines, calls to action, campaign messaging, web copy, social content, fundraising asks, and short- and long-form marketing materials.
- Influence and align stakeholders across departments around content strategy, messaging, audience needs, priorities, and campaign objectives.
- Identify content marketing opportunities, challenges, audience considerations, and potential risks and proactively recommend solutions.
- Translate detailed, technical, sensitive, or complex information into accessible, audience-focused content without compromising accuracy or organizational intent.
- Establish and promote content standards related to quality, consistency, audience, tone, organizational voice, accessibility, and effectiveness.
- Provide functional leadership, content guidance, coaching, and subject-matter expertise to colleagues and contributors supporting campaigns and content initiatives.
- Provide project leadership across complex, cross-functional campaigns involving multiple stakeholders, deliverables, audiences, and deadlines.
- Review and strengthen high-priority campaign content, exercising judgment regarding potential impact on fundraising outcomes, donor relationships, community engagement, organizational reputation, and stakeholder trust.
- Use audience insights, campaign performance information, and available analytics to identify opportunities and make recommendations for improving future content and engagement.
- Stay current on content marketing, digital communications, social media, SEO, AI-assisted content tools, audience engagement, and emerging best practices, and recommend appropriate approaches for UJA.
- Manage multiple high-priority campaigns and content portfolios simultaneously, independently establishing priorities and adapting to changing organizational requirements.
- Perform other related responsibilities as required.
Qualifications:
- Requires a breadth of knowledge typically gained through acquiring a university degree in Marketing, Communications, Journalism, English, Media Studies, or another relevant discipline. May require additional specialized technical or professional training in digital marketing, content strategy, fundraising communications, audience engagement, or a related area.
- 8-10 years of progressive experience in content marketing, marketing communications, agency work, fundraising communications, copywriting, journalism, non-profit communications, or a related field.
- 5+ years of experience developing and leading content across multiple marketing channels and complex campaigns.
- Demonstrated experience developing content strategies and translating marketing, fundraising, or organizational objectives into integrated audience-focused communications.
- Exceptional writing, editing, proofreading, and content development skills.
- Advanced understanding of audience, channel strategy, calls to action, engagement, and the role of content in supporting marketing and fundraising objectives.
- Demonstrated ability to independently determine messaging and content approaches across email, web, social media, digital advertising, events, fundraising, and other formats.
- Demonstrated experience providing strategic content or marketing advice to senior stakeholders.
- Strong ability to influence stakeholders and build alignment across multiple departments, priorities, and perspectives.
- Demonstrated experience providing functional leadership, coaching, guidance, or subject-matter expertise to colleagues and contributors.
- Advanced judgment and the ability to make complex information clear, compelling, accurate, and appropriate for different audiences.
- Strong understanding of the potential impact of communications on organizational reputation, fundraising outcomes, donor relationships, and community engagement.
- Demonstrated ability to manage multiple complex campaigns, stakeholders, and deadlines with significant independence.
- Experience with fundraising communications, SEO, digital marketing, analytics, or non-profit organizations is an asset.
- Agency experience or demonstrated experience managing multiple complex campaigns or client portfolios simultaneously is an asset.
- A strong interest in UJA's mission and the Jewish community is important to success in this role.
Writing Sample Submission
Applicants must submit two to three writing samples demonstrating strong marketing writing, strategic content judgment, and the ability to adapt content for different audiences, channels, and objectives.
At least one sample should demonstrate content designed to motivate a specific audience to take action.
Where possible, applicants should include brief context regarding the assignment, audience, objective, channels used, and their role in developing the content strategy and approach.
*This is a full-time position. Salary Range: $79,000 - $89,000 annually, based on experience. The successful candidate will work on-site Monday through Thursday, with the option to work remotely on Friday. In addition to a rich time off policy, UJA's offices are closed on all Jewish holy days (yom tov) and we support early office closures to observe the Jewish Sabbath (Shabbat).
Qualified applicants are invited tosubmita cover letter and resume.
