OverviewThe Associate Director requires the ability to apply search and Commerce knowledge and expertise into actionable insights and recommendations. The Associate Director will partner with the Commerce Manager to drive strategic Commerce initiatives within the team, helping to develop innovative strategies to meet and exceed client business objectives, and lead tactical execution and optimization of programs. They will be responsible for optimizing, implementing, and analyzing paid Commerce marketing activities.
Responsibilities- Help develop and implement Commerce campaigns across multiple Commerce touchpoints
- Leverage Commerce best-practices across all tactics
- Ensure campaign billings are up to date and all finance queries are followed up in a timely manner
- Analyze campaign performance against client KPIs and report on trends and insights to key stakeholders
- Continuously grow and develop skills by participating in ongoing training, workshops, etc.
- Provide support for any new business pitches as required
- Manage direct report(s), including day-to-day workflow and career development
Qualifications- 5+ years of Paid Search experience with strong focus on Commerce
- In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms
- Experience in both organic and paid media
- Experience with executing campaigns focused on driving online sales, optimizing to a ROAS
- Experience in applying search marketing to brand-building and direct response initiatives
- Experience with Amazon AAP/Display a plus
- Strong command of Commerce platforms and tools such as AMS interface
- Knowledge of syndicated research tools
- Familiarity with third-party ad serving technologies
- Technically strong quantitative skills, including analytical abilities and math proficiency
- Demonstrated critical thinking and problem solving abilities
- Solid verbal and written communication skills
- Polished presentations skills a must
- Ability to work successfully with teams on multiple projects under tight deadlines
- Desire to work in a constantly evolving industry, which constantly presents new and unique challenges
- Ability to sell ideas clearly and deliver value
- Self-driven to meet and exceed revenue and goals for our clients
Additional informationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
