Purpose of Job:The Associate Digital Marketing Manager - CRM will be responsible for the strategy and execution of marketing automation programs focused on acquiring, retaining and building loyalty with our customers. This individual will work with a host of cross-functional partners including Channel Marketing, Analytics, Creative, Web and Brand to enhance customer satisfaction and loyalty and drive sales growth across the organization.
Job Components:- Manage all engagement marketing programs across email automation, focused on supporting customer acquisition, onboarding and retention efforts.
- Deliver email marketing programs from strategic concept to creative development, QA, program launch, and post-program analysis & ROI measurement.
- Assist in transforming traditional marketing campaigns into fully automated marketing programs based on insights, segments, actions & data.
- Partner with channel marketing and sales enablement teams to unlock the full set of Salesforce Marketing/Sales Cloud abilities to drive significant outcome improvements across the company.
- Strategic thought leadership with strong ability to influence and collaborate across functions.
- Report business results, analyses, campaign wrap up reports and makes recommendations for improvements and actions.
- Seek out and adopt learnings & best practices and innovates with a proven test and learn and mindset.
- Drive insights to improve targeting, segmentation, and end-to-end user experience to retain and convert customers.
- Able to deliver multiple projects with excellence under time-sensitive deadlines.
- Ensure a positive end-to-end customer experience that delivers on the program objectives.
Qualifications:- Bachelor's Degree in Marketing/Business or strong relevant experience. MBA preferred.
- 5+ years of hands-on experience managing CRM programs.
- 2+ years of hands-on experience with Salesforce Marketing Cloud or similar automation platforms (SAP, Marketo, etc.).
Desired Skills & Experience- Lead alongside other team members providing strong verbal and written communication skills.
- Excellent time-management skills and attention to detail.
- Professional, positive, upbeat attitude.
- HTML and CSS coding knowledge.
- SQL /AMP Scripting experience a plus.
- Experience on integrating with various backend systems majorly SAP ERP.
- Experience with systems integrations with CRM.
- Experience with CRM activities, campaign list pulls or customer journey technology management.
- Passion for data-driven marketing and building programs that drive incremental results.
- Deep experience journey mapping and developing lifecycle marketing / CRM / engagement marketing programs through email and CRM.
- Exposure working with different CRM tools (Braze, Iterable, SFMC, etc.).
- Familiarity with the technical and product side of marketing (IP reputation/deliverability Suppression lists, audience segmentation, etc.).
- Understanding and knowledge of different regulations that impact CRM efforts (CANSPAM, CASL, GDPR, etc.).
- Track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights.
- Ability to translate complex concepts into simple, clear and intuitive language.
- Growth mindset, adaptability, and a drive for continuous improvement.
Work Environment:- Ability to sustain posture in a seated position for prolonged periods of time.
- Specific vision abilities include close vision, depth perception and ability to adjust focus.
- Ability to occasionally lift and/or move 20+ lbs.
Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.
