Associate Deputy Chief, Marketing, Digital Strategy and Enrollment Growth

Applications must be submitted no later than 11:59 p.m. CT on the day before the listed closing date.

Weekly Work Hours
40

Compensation Range
Administrator Range E10

Salary Minimum
$137,680.00 Annually

FLSA
United States of America (Exempt)

Work Location

• All positions are considered on-site roles.
• After six months of employment, some positions may be eligible to apply for a hybrid work arrangement based on job responsibilities, operational needs, supervisor approval, and Dallas College policy.
• Academic (Faculty) positions require an on-campus presence, even when teaching online courses, in accordance with state law.

Position Type
Administrator

Position / Job Summary

The Associate Deputy Chief, Marketing, Digital Strategy and Enrollment Growth serves as a senior leader within External Affairs, responsible for advancing Dallas College's marketing strategy, digital presence, brand alignment, and enrollment-growth marketing priorities.

Reporting to the Vice Chancellor for External Affairs, the Associate Deputy Chief provides strategic and operational leadership for institutional marketing, digital strategy, creative services, audience development, enrollment marketing, web experience, marketing technology, market research, and performance analytics.

The role leads through strategy, governance, service delivery, and cross-functional partnership, establishing marketing frameworks, campaign priorities, digital standards, and performance measures that support institutional goals while aligning with the broader External Affairs portfolio.

Working in close partnership with Academic Affairs, Student Success and Enrollment, Workforce and Economic Development, Communications, Advancement, Information Technology, Institutional Research, campus leadership, and other institutional partners, the Associate Deputy Chief strengthens Dallas College's public brand presence and supports a more integrated pathway from audience awareness through inquiry, application, enrollment, persistence, completion, career attainment, and continued engagement.

The successful candidate will be an accomplished marketing strategist, creative and digital leader, and collaborative institutional partner who understands the distinctive mission of higher education. The Associate Deputy Chief will balance long-term brand stewardship with measurable enrollment and workforce priorities, applying research, creativity, technology, and analytics to extend Dallas College's impact, relevance, and reach.

Essential Duties & Responsibilities

Institutional Marketing Leadership

• Develop and execute a comprehensive institutional digital marketing strategy aligned with the college's mission, strategic plan, academic priorities, student-success objectives, workforce agenda, enrollment goals, and commitment to public impact.
• Serve as the principal marketing adviser to the Vice Chancellor for External Affairs and a strategic resource to senior academic and administrative leadership.
• Translate institutional priorities into coordinated marketing strategies, annual operating plans, integrated campaigns, and measurable performance goals.
• Establish an institution-wide marketing framework that aligns central resources with the priorities of campuses, schools, academic programs, workforce divisions, and administrative units.
• Convene and support marketing professionals across the institution, creating shared standards, stronger coordination, and opportunities for collaboration.
• Identify demographic, technological, competitive, economic, and cultural developments affecting the institution's reputation, relevance, enrollment, and ability to serve students and employers.
• Balance immediate enrollment and workforce priorities with the long-term stewardship of institutional reputation and public trust.

Brand Strategy and Institutional Reputation

• Lead the development, implementation, and consistent application of Dallas College's brand strategy in partnership with External Affairs and Communications leadership, including positioning, value proposition, messaging architecture, visual identity, voice, and audience experience.
• Develop a compelling institutional narrative grounded in academic quality, faculty expertise, student success, career-connected learning, workforce relevance, research, innovation, access, economic mobility, and community impact.
• Support institutional reputation-building through brand consistency, audience research, marketing strategy, and data-informed storytelling that authentically represents the breadth, excellence, and distinctiveness of Dallas College.
• Lead brand research, audience-perception studies, competitive positioning, reputation tracking, and market analysis.
• Establish brand standards and governance practices that protect institutional identity while supporting creativity across a complex and decentralized organization.
• Partner with Communications and External Affairs leadership to align institutional marketing with public relations, executive communications, media relations, community engagement, and reputation management.
• Provide strategic brand counsel for major institutional initiatives, academic programs, workforce partnerships, announcements, and public-facing events.

Creative Strategy and Institutional Storytelling

• Lead an integrated creative services function that supports institutional marketing, brand design, advertising, editorial content, photography, video, social content, web creative, and campaign development.
• Establish a distinctive creative vision that communicates the institution's intellectual vitality, academic offerings, student experience, workforce connections, career outcomes, and contribution to society.
• Elevate the stories of students, faculty, alumni, academic programs, workforce initiatives, employer partnerships, research, and communities across institutional channels.
• Guide institutional-brand, program-marketing, workforce, and student-recruitment campaigns across paid, owned, earned, and shared media in alignment with External Affairs priorities and institutional goals.
• Develop an audience-centered content strategy informed by institutional priorities, prospective-student needs, employer needs, market research, search behavior, and performance data.
• Maintain high standards for creative excellence, editorial quality, accessibility, cultural relevance, and brand consistency.
• Oversee creative operations, including project intake, prioritization, production, review, asset management, and distribution.
• Select and manage creative agencies, production companies, freelancers, and other external partners.

Digital Strategy and Experience

• Lead digital marketing strategy in partnership with Information Technology, Student Success and Enrollment, Institutional Research, and other institutional partners, connecting institutional reputation, audience engagement, academic and workforce-program discovery, student recruitment, and enrollment growth.
• Lead digital marketing across institutional websites, academic and workforce-program pages, search, social media, email, mobile, marketing automation, digital advertising, and emerging platforms.
• Position the institution's website as its primary digital front door and an authoritative expression of its mission, academic offerings, workforce programs, identity, and impact.
• Create a coherent and accessible digital experience that enables audiences to discover programs, understand the institution's value, engage with its community, and take meaningful action.
• Improve the prospective-student journey by reducing friction across program exploration, inquiry, application, admission, enrollment, o