ABOUT THE ROLEBuild Brands Consumers Love. Turn Insights into Impact. Drive Growth.As Associate Brand Manager, you'll help shape how our brands connect with consumers, stand out in the marketplace, and convert engagement into growth. Working at the intersection of brand strategy, consumer insights, creative, media, and commerce, you'll play a key role in developing brand equity strategies and bringing integrated marketing plans to life across the consumer journey-from awareness and consideration through purchase.
You'll partner closely with creative agencies, cross-functional marketing teams, omnichannel partners, and design to translate consumer and marketplace insights into compelling brand experiences across channels and touchpoints. From influencing creative development and integrated communications to driving media-to-cart activation, you'll help ensure every interaction strengthens the brand and delivers against business objectives.
This is an exciting opportunity for a consumer products marketer ready to take the next step in brand management, build broad cross-functional experience, and make a visible impact on brands consumers know and trust.
KEY RESPONSIBILITIES Brand Equity & Strategy- Support the creation and execution of brand strategies that align with the company's vision and market positioning, ensuring consistency across all consumer touchpoints to drive brand awareness, engagement, and conversion.
- Collaborate cross-functionally with design teams, agencies, marketing portfolio teams, OMNI-channel, and shopper marketing to maintain and enhance visual identity, develop compelling brand assets, and deliver integrated marketing communication plans-including retail media and shopper strategies.
- Contribute to the development of brand narratives that effectively communicate the brand's values, mission, and unique selling propositions, supporting cultural program development through creative briefs, go-to-market plans, trade narratives, and execution.
- Support brand portfolio analysis and management by identifying growth opportunities and ensuring alignment with market and industry trends.
- Leverage market, consumer, user, and purchaser insights to inform media channel strategies and in-market execution initiatives.
Media to Cart & Marketing Innovation- Execute media-to-cart strategies that drive consumer conversion across both online and offline channels.
- Leverage consumer, shopper, and user insights to inform marketing plans and optimize the path to purchase.
- Lead omnichannel planning and activation, including timeline management, strategy execution, and cross-functional coordination with internal teams and external partners.
- Manage project timelines, budgets, and forecasting for marketing programs and product collections.
- Understand and apply media planning principles across all relevant touchpoints, integrating them into growth planning and campaign execution.
- Support the design and execution of in-store displays and utilize activation options such as social media, ambassadors, awards, and loyalty programs to enhance campaign impact.
Portfolio Strategy & Management- Develop and implement comprehensive portfolio strategies to drive growth, market share, and consumer relevance.
- Manage product assortment, including innovation, renovation, and discontinuation planning.
- Lead commercialization efforts for new products, including development of selling materials and go-to-market strategies.
- Analyze sales data and market trends to inform product assortment strategies and identify opportunities for growth.
- Collaborate with cross-functional teams across Research & Development, Finance, Supply Chain, Demand Planning, Marketing, and Sales.
Budget & Financial Management- Build a strong understanding of the profit & loss and identify key levers to achieve financial targets.
- Partner with Finance to monitor performance and adjust plans as needed.
- Analyzes marketing and retail/trade media campaigns to assess effectiveness and return on investment using advanced analytics tools, providing insights for optimization.
Forecasting & Market Analysis- Analyze consumption and shipment data to inform sales forecasts and identify risks and opportunities.
- Evaluate inputs such as pricing, distribution, competitive activity, and marketing initiatives to predict market share and business performance.
REQUIRED EXPERIENCE YOU'LL BRING- Bachelor's degree with 5+ years of relevant business experience
- Qualified candidates must be legally authorized to work in the United States without current or future sponsorship
PREFERRED EXPERIENCES AND SKILLS- Project Leadership & Growth Orientation: Proven capability in leading strategic marketing initiatives with a passion for growth within brand management roles.
- Strategic Analytics: Strong analytical skills, including data mining and insight generation, with a focus on leveraging data to inform media and equity-driven marketing decisions.
- Creative & Equity Planning: Skilled in creative development, brand equity building, and aligning portfolio strategies to drive consumer engagement and business impact.
- Business & Financial Acumen: Solid understanding of business fundamentals, including P&L management, media investment optimization, and cross-functional team leadership.
- Media to Cart Expertise: Experience in connecting upper-funnel brand building with lower-funnel conversion strategies, including media planning, performance tracking, and retail activation.
- Results Orientation: Demonstrates urgency and consistently delivers impactful results through both individual contribution and collaborative team efforts.
JOB REQUIREMENTS- This role is eligible for domestic relocation.
- Office work environment: Remote work available once a week for eligible employees after 90-day onboarding period
- Travel
BENEFITS AND PERKSSC Johnson's total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we're committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.
The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 111,840.00 USD - 146,790.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we're proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.
