Brand Manager

S. C. Johnson & Son

$95K — $115K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, Business Administration, or related field
  • 5+ years of relevant experience in brand management or related marketing roles
  • Advanced degree preferred
  • Strong understanding of business fundamentals including profit & loss management and demand planning
  • Proven leadership in strategic brand marketing initiatives and cross-functional teams
  • Expertise in leveraging consumer and market data for actionable insights
  • Demonstrated ability to deliver measurable outcomes with urgency and accountability

Responsibilities

  • Develop and execute brand equity strategies in line with brand vision and positioning
  • Lead integrated communication planning across media channels to create cohesive consumer experiences
  • Oversee creative development and packaging design to evolve brand identity
  • Conduct consumer and market research to refine brand positioning for campaign strategies
  • Design media-to-cart programs to enhance conversion rates across retail channels
  • Manage campaign analytics and budget allocation for optimized performance
  • Define portfolio strategies including innovation roadmaps and sustainability integration

Benefits

  • Subsidized health care plans
  • Maternity/paternity/adoption leave
  • Flexible work arrangements
  • Vacation purchase options
  • Access to recreation and fitness centers
  • Childcare and counseling services
  • Comprehensive compensation package with bonuses and profit sharing options
Full Job Description
ABOUT THE ROLE

Build Iconic Brands. Shape Consumer Connections. Drive Growth.

As Manager, Brand Management, you'll play a pivotal role in shaping how our brands show up for consumers and win in an increasingly dynamic marketplace. This is an opportunity for a strategic, consumer-obsessed marketer to lead across the full brand-building spectrum-from defining brand equity and portfolio strategy to creating integrated marketing experiences that turn consumer engagement into business growth.

You'll translate consumer, category, and marketplace insights into bold strategies, bringing together brand positioning, innovation, media, commerce, and media-to-cart activation to strengthen brand relevance and accelerate performance. Working at the center of a highly cross-functional organization, you'll influence key decisions and rally partners across marketing, sales, insights, innovation, and agency teams around a shared vision for growth.

If you're a Consumer Products brand leader who combines strategic thinking with strong commercial instincts and love turning consumer insights into ideas that build brands and deliver results, this is an opportunity to make a meaningful impact on brands consumers know and trust.

KEY RESPONSIBILITIES

Equity & Media-To-Cart
  • Develop and execute brand equity strategies, ensuring alignment with brand vision, positioning, and creative direction.
  • Lead integrated communication planning across media channels partnering with agencies and internal teams to deliver cohesive consumer experiences.
  • Oversee creative development and packaging design to maintain and evolve brand identity across touchpoints.
  • Conduct and apply consumer and market research to refine brand positioning and inform campaign strategies.
  • Design and implement media-to-cart programs that connect upper-funnel brand building with lower-funnel conversion across digital and physical retail.
  • Manage omnichannel execution, campaign analytics, and budget allocation to optimize performance and drive measurable outcomes.


Portfolio Strategy/Sales Planning & Operations
  • Define and prioritize portfolio strategies including segmentation, pricing tiers, innovation roadmaps, and sustainability integration.
  • Lead claims strategy development, ensuring regulatory compliance and alignment with brand positioning and product messaging.
  • Drive portfolio optimization through performance monitoring, assortment planning, and collaboration with Category Management.
  • Align demand forecasts with marketing and sales strategies for accurate planning.
  • Partner with Insights, Sales, and Analytics teams to evaluate marketing effectiveness and inform future portfolio and investment decisions.
  • Support commercialization and cross-functional training to enhance omnichannel capabilities and foster continuous improvement.


Integrated Growth Planning & Strategic Alignment
  • Lead integrated growth planning efforts, ensuring innovation and portfolio priorities are aligned.
  • Ensure all marketing and functional claims meet compliance standards and support business objectives.
  • Foster a culture of continuous improvement, learning, and innovation across marketing practices.
  • Support commercialization teams with training to enhance omnichannel and consumer-centric capabilities.
  • Collaborate with Sales to leverage data, market trends, and forecasting models for strategic planning and performance optimization.


REQUIRED EXPERIENCE YOU'LL BRING
  • Bachelor's degree in marketing, Business Administration, or a related field with 5+ years of relevant experience
  • Qualified candidates must be legally authorized to work in the United States without current or future sponsorship


PREFERRED EXPERIENCES AND SKILLS
  • Advanced degree preferred.
  • 5-7 years in portfolio management, brand strategy, or related marketing roles.
  • Project Leadership & Growth Orientation: Proven ability to lead strategic brand marketing initiatives and cross-functional teams, with a strong focus on driving growth and innovation within portfolio and S&OP functions.
  • Strategic Analytics: Expertise in leveraging consumer, market, and operational data to generate actionable insights; skilled in advanced analytics, key performance indicator development, and performance optimization.
  • Business & Financial Acumen: Strong understanding of business fundamentals, including profit & loss management, demand planning, and resource allocation to maximize return on investment.
  • Results Orientation: Demonstrated ability to deliver measurable outcomes with urgency and accountability, balancing strategic leadership and hands-on execution.
  • Adaptability: High sense of urgency and ability to thrive in dynamic, ambiguous environments


JOB REQUIREMENTS
  • This role is eligible for domestic relocation assistance.
  • Office work environment: Remote work available once a week for eligible employees.
  • Travel


BENEFITS AND PERKS

SC Johnson's total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we're committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.

Inclusion & Diversity

We're a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We're committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

Better Together

At SC Johnson, we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork, accelerate problem solving, and drive innovation.

Similar Jobs

More Jobs at S. C. Johnson & Son

More Retail & Consumer Goods Jobs

Find similar Brand Manager jobs: