Associate Brand Manager, PUR & Braun

Position: Associate Brand Manager, PUR & Braun

Department: Marketing, Wellness

Work Location: Marlborough, MA: Hybrid (3 days onsite per week)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

We are currently seeking an Associate Brand Manager to join the PUR+ Braun Marketing team. The Associate Brand Manager of Go to Market will work with the PUR+ Braun Marketing Director to help manage the PUR+ Braunproduct portfolio and work closely with the sales team to bring products to market at retail and on line in the Water Filtration Category at retail customers such as WalMart, Target, Amazon, Home Depot and more.

This is an excellent role for an individual who wants to develop into a well-rounded consumer goods marketer.

General Marketing & Business Strategy

• Supports delivery of overall brand strategy, business objectives, and goals to help ensure financial targets are achieved.

New ProductIntroductions

• Partners with cross-functional teams to define key project objectives and ensure milestone timelines are met.

• Brings some hands-on experience with packaging development

• Helps ensure distribution plans are clearly defined during NPD, including channel-specific differentiation where appropriate.

• Supports development of research objectives, execution of consumer/market research, and translation of findings into actionable recommendations.

Go-to-Market

• Helps ensure the existing product range is successfully brought to market so that the team meets or exceeds annual financial and market share goals.

• Contributes to creating marketing plans (the 4Ps) for the upcoming fiscal year.

• Builds strong working relationships with the sales team by providing excellent support, including selling tools, presentations, retailer promotional plans, post-promotion analysis, and other needs.

• Partners with internal teams (e.g., Supply) on forecasts, production, and inventory levels.

• Coordinates packaging planning and execution.

• Responsible for planning and execution of secondary displays.

Ongoing Marketing Support

• Contributes to the development of the annual marketing plan.

• Collaborates with cross-functional partnersincluding Sales, Marketing Communications, Global, Engineering, Creative Services, Digital, Finance, Supply, and Forecastingto support and execute PURs New Product Development and Go-to-Market plans.

• Supports and presents initiatives in periodic Sales and Marketing meetings.

Skills needed to be successful in this role:

• Hands-on, proactive, and highly organized, with strong project management skills, attention to detail, excellent follow-through, and the ability to drive results through cross-functional teams.

• Strong communication, presentation, and relationship-building skills, with the ability to influence and collaborate effectively across cross-functional teams, agencies, vendors, and leadership levels.

• Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.

• Experience conducting, evaluating, and interpreting consumer research.

• Experience managing budgets and forecasting.

• Proficient in Microsoft Office, including advanced Excel and PowerPoint skills.

Minimum Qualifications:

• Bachelors degree.

• 2+ yearsexperience in marketing (preference to consumer products) with track record in new product development and go to market projects.

• Occasional travel may be required.

• Authorized to work in the United States on a full-time basis.

Preferred Qualifications:

• Experience using syndicated data sources (Nielsen, IRI, NPD, or similar) to generate insights.

In Massachusetts, the standard base pay range for this role is $70,447 - $90,000 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If youre eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit . You can also find us on LinkedIn, and Glassdoor.

The above statements are intended to describe the general nature and level of work performedand are not intended to be an exhaustive list of responsibilities.

Managementreservesthe right tomodify the duties and responsibilitiesof the position at any time.