Job SummaryJOB SUMMARYThis position is responsible for supporting the development and execution of plans for the assigned brand, as part of the long-term marketing strategy. The Associate Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth.
- Support the delivery of business revenue and profit targets
- Support the long-term development of the brand
- Complete special projects and other duties as assigned or as necessary.
ESSENTIAL FUNCTIONSPortfolio Management- Responsible for managing an assigned portfolio to include new product development, SKU rationalization, mix strategies and profit optimization.
- Support the development of the product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.
- Work with the cross functional team in the new product development process.
- Support the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.
Business Analysis- Conduct regular external performance analysis of the brand, category, and competition using data from a wide range of sources, delivering clear recommendations to drive business growth.
- Reporting of key internal brand metrics, such as revenue & profit, with a clear understanding of key drivers.
Marketing Strategy & Execution- Support the development and execution of annual marketing plans
- Execute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.
- Manage the product portfolio budget, including processing and tracking of invoices
- Support the delivery of clear and inspiring annual marketing plans to sales organization.
- Collaborate with customer marketing and sales to define and deliver customer specific programs.
- Manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution
Minimum Education and Experience Required- MBA Degree preferred +2-5 years Brand Management experience
- Experience working in a leading Consumer Packaged Goods company
- Good foundational knowledge of how to develop and utilize elements of the marketing mix to drive business in high growth environment.
- Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
- Strong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions.
- Excellent written communication skills and solid presentation skills
- Highly proficient in Microsoft Excel and PowerPoint
Physical, Mental and Environmental Requirements- Required to regularly sit
- Must be able to work seated or standing for at least 8 hours
- Must be able to concentrate for extended periods of time paying close attention to detail
- Works in a normal office environment
- Required to travel up to 10% of the time
SALARY RANGE: $108,000 - $125,000Reports to: Brand Manager / Senior Brand Manager
Work Location: San Leandro, CA
To learn more about our benefits visit Corporate Careers | Ghirardelli, and select "Learn More" under Corporate, Manufacturing or Restaurant & Retail.
Ghirardelli's salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package.
