About this Position
Posting Detail Information
Position Number
SE2157
Position Title
Assistant Vice President, Marketing & Strategic Communications
Job Type
Staff
FT/PT
Full-Time
Employee Class Description
A4-Administrative Staff, Senior
General Position Description
This position provides strategic leadership and oversight for Valencia College's integrated communications channels, audience engagement, and marketing operations functions. Oversees Channels & Engagement and the Hub, including public relations, digital strategy, social media, advertising and promotion, intake, workflow, prioritization, performance measurement, and continuous improvement. Partners with the Chief Communications Officer and college leadership to translate institutional priorities into coordinated communications and marketing strategies that strengthen engagement, advance institutional goals, and support student success. Coordinates division-wide planning, workflow, prioritization and performance in partnership with the Senior Director, Content Studio, and provides operational leadership during urgent, sensitive or high-visibility situations.
Flexible Work Arrangement
Majority/Primarily On-site: Employee performs the majority of job duties on-site, but may occasionally work remotely.
Grade
2047
Exemption Status
Exempt
Posting Number
S4167P
Location(s)
Orlando, FL 32811 - West Campus
Proposed Work Schedule (Please note hours subject to change based on business needs)
Monday - Friday 8AM to 5PM
Schedule is subject to change based on departmental and business needs.
Number of Vacancies
1
Posting Start Date
10/07/2026
Posting End Date
10/26/2026
Open Until Filled
No
Quicklink for Posting
https://valenciacollege.peopleadmin.com/postings/43970
Posting Detail Information
Temporary Position (Temp or Grant Funded) Details
Salary Range
$133,111 - $169,716
Essential Job Functions
Description of Job Function
1. Provides strategic leadership and oversight for the College's integrated communications channels, audience engagement, and marketing operations functions. Aligns related strategies, programs, and services with the College's mission, Strategic Impact Plan and institutional priorities.
2. Leads the development, implementation and evaluation of integrated paid, earned, shared and owned media strategies. Establishes audience, channel, sequencing and distribution approaches that strengthen engagement, support enrollment and institutional objectives and protect and advance the College's reputation.
3. Leads assigned Channels & Engagement and Hub teams, including leaders responsible for public relations, digital strategy, social media, advertising and promotion, marketing operations, workflow, insights and performance.
4. Oversees the Hub as the central operating and coordination function for Marketing & Strategic Communications. Establishes and continuously improves division wide systems, processes, standards, and operating procedures that support effective intake, prioritization, workflow, resource coordination, project visibility, and accountability.
5. Coordinates division-wide planning, prioritization, and performance in partnership with the Senior Director, Content Studio, connecting institutional needs and audience and channel strategies with content planning and production.
6. Partners with the Chief Communications Officer to translate institutional priorities into coordinated communications and marketing action. Integrates audience needs, stakeholder context, channel considerations, operational capacity, and performance information into recommendations, plans, and resource decisions.
7. Provides strategic guidance to Marketing & Strategic Communications operations during urgent, sensitive or high-visibility situations and supports continuity of operations when the Chief Communications Officer is unavailable. Organizes cross-functional response, anticipates communications and reputational risks, and elevates matters requiring executive or institutional judgment.
8. Leads the development of performance measures for communications and marketing initiatives. Integrates qualitative and quantitative information across channels and functions to evaluate effectiveness, identify trends, and inform strategy, prioritization, and resource allocation.
9. Oversees regular reporting, assessment, and continuous improvement. Provides data-informed recommendations to the Chief Communications Officer and College leaders to strengthen communications and marketing strategies, processes, and outcomes.
10. Builds collaborative relationships with college leaders and partners to understand institutional needs, provide strategic consultation and coordinate effective communications and marketing support. Leads selected cross-functional initiatives and represents Marketing & Strategic Communications on institutional committees and planning groups, as assigned.
11. Guides, evaluates, and delegates work to assigned leaders and employees. Completes the performance management process according to college policy and established timelines. Coaches and develops staff, supports program improvements and encourages professional growth, collaboration and accountability.
12. Develops and manages assigned budgets and resources. Evaluates staffing, technology, vendor, and operational needs and recommends resource allocations aligned with institutional priorities, expected outcomes, and sustainable team capacity.
13. Ensures assigned communications, marketing, and operational functions adhere to applicable laws, regulations, institutional policies, accessibility requirements, brand standards, and professional practices. Maintains awareness of emerging practices and changes affecting areas of responsibility.
14. Performs other related duties as assigned.
