Bachelor's degree in Marketing, Business, or related field required.
7-10+ years of progressive Consumer Packaged Goods (CPG) or related marketing experience.
Proven brand management experience with P&L accountability.
Strong digital marketing background, including social media and e-commerce.
Excellent communication and leadership skills, with a focus on team development.
Responsibilities
Direct brand marketing plans and budgets to achieve financial objectives.
Leverage marketing mix knowledge to align plans with US brand strategy.
Oversee execution of marketing and retailer strategies to meet profit targets.
Allocate financial and human resources to optimize brand performance.
Build relationships with trade and commercial teams to align strategies.
Benefits
Medical, dental, and vision coverage
401(k) retirement plan
Paid parental leave
Hybrid work environment
Full Job Description
Role Overview
This AVP role sits on the CeraVe and Vichy US marketing team and leads Facial Skincare for both brands. You will own the US strategic vision, go-to-market, and growth acceleration of a $380M+ sell-out business, one of the most dynamic in the skincare category.
You will partner closely with the trade marketing and commercial teams to shape brand strategy for the Amazon and Ulta accounts. You will lead three direct reports:
Manager, Core Facial
Manager, Skin-Renewing
Manager, Vichy Skin
Key Responsibilities
Direct the development and implementation of brand marketing plans and budgets to achieve category volume, profit, and spending objectives.
Apply in-depth knowledge of the marketing mix to build and adjust plans in line with the US brand strategy. Partner with the global brand leads (DMI) to leverage synergies where appropriate.
Plan and oversee execution of brand, trade marketing, and retailer strategies to meet Gross, Net, and Profit targets. Assess the profitability and revenue impact of business opportunities, understand the interrelationships of key financial indicators, and identify gaps in budget and profit plans.
Determine financial and people resource allocation across assigned franchises to optimize brand performance. Anticipate risks to brand and segment performance and develop national contingency plans.
Build close working relationships with the trade (sell-in team), commercial teams, and demand planning. Translate the national brand strategy into customer-specific plans aligned with trade and customer marketing objectives for assigned retailers.
Manage the brand A&P expense line of the P&L for franchise budgets (media, A&I, and other brand investments). Work with Finance and the Head of Marketing to identify spending opportunities and oversee team requests.
Manage, coach, and develop direct reports and cross-functional peers to deliver brand objectives, while clearly communicating standards of performance.
Lead multiple cross-functional teams to execute brand initiatives, and ensure the brand strategy is communicated, understood, and implemented across all functions.
Model leadership behavior for the Brand team, the division, and cross-functional partners.
Develop strategic brand plans that use current and future consumer and customer trends and deep knowledge of the competitive landscape to build brand equity.
Qualifications and Educational Requirements
Bachelor's degree in Marketing, Business, or a related field required.
7-10+ years of progressive Consumer Packaged Goods (CPG) or related marketing and brand management experience.
Brand management role with P&L accountability, with a record of delivering brand leadership.
Marketing experience in brand positioning, strategy development, consumer insight generation, direct-to-consumer advertising, consumer promotion, and integrated marketing communications. A deep understanding of consumer centricity and omnichannel activation is a must.
Digital marketing experience (e.g., social media, e-commerce, analytics, online) highly preferred.
Proven success working with account teams and the trade to drive profitable brand growth. In-depth understanding of the CPG/FMCG and customer landscape is a must.
Experience building strategic agency partnerships that contribute to long-term brand health.
Marketing thought leadership: the ability to turn consumer insight into strategic thinking and decisions.
Solid financial acumen and budget management experience, with sound judgment to analyze complex issues and recommend clear direction within the big-picture needs of the brand.
Excellent communication skills, including presenting effectively, fostering open communication, listening actively, and preparing clear written communications and presentations.
Strong leadership skills and the ability to cultivate relationships and networks and foster teamwork across the US and DMI (global marketing).
Ability to manage performance and develop the skills of others, encouraging diversity of thinking while motivating and coaching.
Ability to plan for the short and long term and manage execution within a strategic framework.
Self-manager and self-motivator who acts with integrity and demonstrates entrepreneurial drive.
What's in it for you?
Medical, dental, and vision coverage
401(k) retirement plan
Paid parental leave
Hybrid work environment
Salary range: $147,100 - $213,300, based on work experience, education, and skill level
Work Authorization and Office Requirements
Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
About L'Oreal
L'Oreal is a French personal care company that specializes in cosmetics and beauty products. The company was founded in 1909 by Eugène Schueller and is headquartered in Clichy, France. L'Oreal is the world's largest cosmetics company and operates in over 150 countries. The company's products include makeup, skincare, haircare, and fragrance products. L'Oreal is committed to sustainability and has set ambitious goals to reduce its environmental impact and improve the sustainability of its products. The company has also been recognized for its commitment to diversity and inclusion.
