10+ years in brand or creative leadership, preferably in consumer tech or high-growth environments.
Strong storytelling instincts that resonate with everyday Americans.
Ability to elevate creative work while maintaining business objectives.
Proven experience across various formats, from performance ads to large-scale campaigns.
Familiarity with creative processes in regulated industries, particularly financial services.
Discipline to adhere to established brand strategies while keeping campaigns fresh.
Collaborative experience with marketing, product, and executive teams.
Proven track record in managing substantial creative budgets with a focus on growth.
Responsibilities
Develop and implement a comprehensive brand creative strategy across multiple channels.
Maintain high creative standards to ensure brand consistency and quality.
Build a sustainable creative engine for ongoing performance ads and brand campaigns.
Direct creative initiatives across diverse media including TV, radio, and social.
Collaborate with Product Design/UX to align brand assets and guidelines.
Work closely with Legal and Compliance to ensure all creative adheres to regulations.
Measure and optimize creative effectiveness based on business outcomes.
Benefits
Opportunity to work directly with senior leadership in a dynamic environment.
Engagement in a well-established brand strategy with room for creative execution.
Access to a diverse range of media and creative formats.
Collaboration with cross-functional teams, enhancing professional growth.
Involvement in a regulated industry, providing unique challenges and learning opportunities.
Full Job Description
Brand Creative Consultant
We're looking for a Brand Creative Consultant. Working directly with the SVP of Marketing, you'll shape how our brand shows up in the world: TV commercials, full-funnel advertising campaigns, paid media, social, and our website.
This isn't a "tear it down and start over" role. We have a strong brand strategy in place, set by our CEO and executive team. Your job is to bring that to life, to execute with taste, craft, and discipline so the work lands with the audience it's built for.
You'll be a hands-on leader with sharp storytelling instincts, able to run internal creative resources, direct agency partners, and work across the business to deliver work that's inspiring and effective.
WHAT YOU'LL DO
Develop and deploy a brand creative strategy end to end: advertising campaigns, commercials, explainers, video, and social.
Set and hold the creative bar, keeping the brand consistent, high-quality, and distinctive across every channel.
Build a creative engine that sustains high volume, with a steady stream of performance ads, social content, and brand campaigns.
Direct creative across TV, radio, out-of-home, audio, podcast, influencer, affiliate, and social.
Partner closely with Product Design/UX on the assets, guidelines, and tools that keep product experiences on brand.
Work hand in hand with Legal and Compliance. We're in a regulated category, so every claim and disclosure needs sign-off, and the craft is keeping the work sharp inside those constraints.
Measure creativity against business outcomes and optimize from there.
WHAT YOU'LL BRING
10+ years in brand or creative leadership, ideally in consumer tech or another high-growth brand environment.
Storytelling instincts that connect authentically with everyday Americans.
Taste and judgment: you elevate the work without losing sight of the business objective.
Proven range across formats, from always-on performance ads to large-scale brand campaigns.
Experience shipping creative in a regulated category, ideally financial services, where compliance review is part of every brief.
The discipline to work inside a defined strategy and voice, and the craft to make it feel fresh campaign after campaign.
A collaborative track record across marketing, product, and executive teams.
Experience managing significant creative budgets with a clear view of what's driving growth.
Motivation that comes from moving the business, not collecting awards.
About Current
Current is a financial technology company that provides mobile banking services. The company's platform offers checking accounts, debit cards, and money management tools, as well as rewards and cashback programs. Current's services are available to individuals and families. The company was founded in 2015 and is headquartered in New York, New York.
