Background in consumer packaged goods or beauty industry
Expertise in brand positioning and strategy
Strong project management and data analysis skills
Collaborative leadership and interpersonal abilities
Proficient in Microsoft Office suite
Responsibilities
Define and implement the global marketing strategy for Thayers
Translate business objectives into actionable marketing plans
Protect and evolve brand equity for new consumer segments
Lead the innovation pipeline from insights to product launch
Identify and capitalize on market opportunities in natural skincare
Oversee compelling brand storytelling across multiple channels
Develop strategies for influencer and community engagement
Benefits
Medical, dental, and vision coverage
401(k) retirement plan
Paid parental leave
Hybrid work environment
Growth and development opportunities within L'Oréal
Full Job Description
Division: Consumer Products Division (CPD) Position Type: Permanent, Full-Time Location: New York, NY (Hybrid) Country: USA
Role Overview
The AVP, Global Marketing owns Thayers brand and product marketing as a business, with end-to-end accountability. This leader drives growth through product innovation, portfolio management, and content and campaign management.
Key Responsibilities
Brand Strategy and Budget
Define and own the global marketing strategy for Thayers, in line with group priorities.
Translate business objectives into a clear marketing roadmap.
Protect brand equity and heritage while evolving the brand for new consumer segments.
Manage the marketing budget.
Innovation and Portfolio
Lead the innovation pipeline, from consumer insight and trend spotting to concept development and launch.
Partner with R&I, Product Development, and OD to bring new products, formats, and line extensions to market.
Identify white-space opportunities in categories, ingredients, and consumer needs, such as natural and botanical skincare, and build business cases for them.
Run innovation processes, including stage-gate reviews, consumer testing, and post-launch performance reviews.
Use consumer data, social listening, and competitive analysis to guide decisions.
Content and Engagement
Oversee brand storytelling that is compelling, consistent, and adaptable across channels.
Build a scalable content model, including global assets, toolkits, and guidelines that markets can localize.
Ensure content meets regulatory, claims, and brand standards.
Develop influencer, creator, and community strategies that build authentic engagement.
Business Partnerships
Partner with Business Development to support new channels, retail partnerships, distributor relationships, and market needs.
Provide marketing input for commercial negotiations, including brand presentations.
Leadership and Collaboration
Lead, coach, and develop the marketing team, and build a culture of accountability, curiosity, and high performance.
Work with Finance, Legal/Regulatory, Digital, and Creative to deliver integrated plans.
Core KPIs
Brand (topline) growth
Innovation and campaigns delivered on time and within budget
Team and cross-functional morale and satisfaction
Qualifications
8+ years of related business experience.
Experience in global marketing highly desired.
Consumer packaged goods or beauty industry experience preferred.
In-depth knowledge of:
Brand positioning and strategy
Category vision and priorities
End-to-end project development process
Agile team and project management
International market needs
Strong skills in project management, quantitative data analysis, information and data management, prioritization, and organization.
Collaborative leadership and strong interpersonal skills, written and oral.
Proficiency in the Microsoft Office suite.
Demonstrated L'Oréal competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator.
Strong appreciation for our business and sensitivity to métier.
Professional, energetic, and positive.
What's in it for you?
Salary range: $147,100 - $213,300 (based on work experience, education, and skill level)
Medical, dental, and vision coverage
401(k) retirement plan
Paid parental leave
Hybrid work environment
Growth and development opportunities within L'Oréal
Work Requirements
Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
About L'Oreal
L'Oreal is a French personal care company that specializes in cosmetics and beauty products. The company was founded in 1909 by Eugène Schueller and is headquartered in Clichy, France. L'Oreal is the world's largest cosmetics company and operates in over 150 countries. The company's products include makeup, skincare, haircare, and fragrance products. L'Oreal is committed to sustainability and has set ambitious goals to reduce its environmental impact and improve the sustainability of its products. The company has also been recognized for its commitment to diversity and inclusion.
