3 years of B2B digital marketing experience or 7 years in related fields.
Proficient in Microsoft Office Suite (intermediate to expert level).
Working knowledge of CRM systems (Hubspot, SalesForce, etc.).
Hands-on experience with digital ad platforms (Google Ads, Bing Ads).
Strong analytical skills for tracking and reporting ROI.
Excellent written and verbal communication skills.
Highly organized and detail-oriented.
Responsibilities
Implement and optimize digital marketing campaigns across multiple platforms.
Coordinate and update the company website and social media channels.
Track, analyze, and report on the ROI of digital marketing efforts.
Manage and update marketing collateral in collaboration with the Marketing Administrator.
Research and recommend digital advertising opportunities aligned with target demographics.
Oversee project timelines and deliverables for marketing initiatives.
Collaborate with sales teams to align marketing activities with lead generation strategies.
Benefits
Medical, dental, and vision insurance.
Life insurance.
401(k) plan.
Full Job Description
ASSISTANT MARKETING MANAGER
Sales and Profits are at a Record Level.
A full-time position is available in our Burlingame, California, corporate headquarters for an Assistant Marketing Manager.
Some of the Duties and Responsibilities of the Assistant Marketing Manager:
Reporting to and at the direction of the Marketing Manager, implement, manage, and optimize digital marketing campaigns across multiple platforms (Google Ads, Bing Ads, Facebook, LinkedIn) both internal (internal announcements) and external (including recruiting efforts).
Under the guidance of the Marketing Manager, coordinate and update the company website (WordPress) and social media channels.
Track, analyze, and report on the ROI of digital marketing efforts, including lead generation and customer engagement.
Manage and update marketing collateral (both print and digital) in collaboration with the Marketing Administrator.
Research and recommend digital advertising opportunities aligned with target demographics.
Oversee project timelines and deliverables for marketing initiatives, as directed by the Marketing Manager.
Collaborate closely with sales teams to align marketing activities with lead generation strategies.
Work with Corporate Administration, HR, Recruiting, and Warehouse/Factory teams to ensure event logistics and promotional materials are delivered effectively.
Maintain CRM and internal ROI tracking databases (AS400, Excel) and build custom reports as needed.
Utilize tools such as MailChimp and Survey Monkey for campaign outreach and feedback collection.
Coordinate promotional items and support trade show participation as needed.
Ensure marketing content maintains brand standards and effectively communicates with diverse audiences.
Salary:$90,000 to $115,000, depending upon qualifications. Benefits available include medical, dental, vision, life insurance, and 401 (k).
A successful candidate will have:
A Bachelor's degree in marketing or a related field.
Minimum of 3 years of experience in B2B digital marketing, marketing coordination, or 7 years of experience in related fields.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) at an intermediate to expert level.
Working knowledge of CRM systems (Hubspot, SalesForce, other) and/or database management.
Hands-on experience managing digital ad platforms (Google Ads, Bing Ads) and social media marketing tools.
Strong analytical skills with the ability to track and report ROI.
Excellent written and verbal communication skills.
Highly organized, detail-oriented, and capable of managing multiple priorities.
Self-starter attitude with the ability to work both independently and collaboratively.
Strong understanding of marketing KPIs and web traffic metrics.
Familiarity with MailChimp, Survey Monkey, and WordPress CMS.
Knowledge of and experience with using and detecting AI platforms and prompts for image and content generation is extremely helpful.
