The Role at a Glance
In this role, you will shape how our U.S. Asian commercial plans come to life by connecting category strategy, trade investment, promotion execution, and sales insights across the business. You will own the commercial rhythm behind the U.S. Asian business, ensuring trade programs and investments support category priorities and deliver measurable results. By turning promotion performance, customer feedback, and commercial data into practical recommendations, you will help Sales and cross-functional partners make faster, better-informed decisions.
What You'll Be Doing
- Own the integrated annual commercial calendar, aligning product launches, promotions, customer programs, and seasonal activities with category strategy.
- Turn category priorities into quarterly action plans by segment and customer, with clear ownership, timing, deliverables, and success measures.
- Set trade funding targets and spending guardrails by customer and channel, then lead monthly reviews of spend, redemption, volume, forecasts, and accruals.
- Partner with Sales to define program objectives, execution requirements, and expected returns before programs are approved.
- Drive consistent, on-time promotion execution, including disciplined submission, program numbering, GL coding, and redemption processes.
- Build commercial launch plans with Product Development and Go-to-Market partners so new products are supported by customer programs and the promotion calendar.
- Lead post-promotion reviews of volume lift, ROI, and execution quality, translating findings into clear recommendations for Sales and future plans.
- Lead and coach two Trade Marketing Executives, building the team's capabilities in analysis, sales partnership, execution, and accountability.
What You'll Bring
Must-haves
- Bachelor's degree in Business, Marketing, Commerce, Economics, or a related field.
- 5+ years of experience in an FMCG or CPG organization, with experience in Trade Marketing, Customer Marketing, Commercial Planning, Sales Operations, or Trade Spend Management.
- Hands-on experience planning, tracking, and evaluating trade promotions, including budgets, accruals, and ROI.
- Strong financial and analytical skills, including trade P&L, gross-to-net, promotion analysis, and the ability to turn data into practical sales recommendations.
- Advanced Excel and PowerPoint skills, along with strong project management, communication, and stakeholder management capabilities.
- Excellent written and verbal English and Chinese communication skills.
Good-to-haves
- Experience in Asian food, grocery, foodservice, or multicultural FMCG.
- Experience with Salesforce, trade promotion management, or business intelligence tools.
- Knowledge of retailer, distributor, and foodservice trade programs and promotion mechanics.
The Kee Player in You
Willing to commit to the company's common goals and consistently demonstrate Lee Kum Kee Sauce's values and leadership in daily work.
- You bring execution discipline and follow through on details without losing sight of the broader commercial goal.
- You build productive partnerships across Sales, Marketing, Product Development, Go-to-Market, and Finance.
Why You'll Love It Here
We offer a competitive benefits package, including:
- Medical, dental, and life insurance coverage
- 401(k) retirement plan through Principal
- Two weeks of vacation
- Ten paid holidays
- Five sick days
- One annual birthday day off
- Additional company benefits
