This role serves as a bilingual technical marketing expert supporting Nikon's product marketing efforts across the U.S., Mexico, and Latin America. The individual will act as a technical expert, trainer and multi-regional conduit, ensuring strong product understanding, consistent storytelling, and effective market engagement across regions. In addition to field execution, this role is expected to act as a strategic bridge between headquarters, regional teams (Mexico & LATAM), and in-market execution, ensuring that market insights, customer needs, and competitive dynamics are translated into actionable product marketing strategies.
The position plays a critical role in bridging product marketing and field execution, delivering high-impact training, event support, and localized marketing initiatives, particularly for Spanish-speaking audiences.
This role will play a key role in driving product adoption, improving technical understanding, and strengthening Nikon's positioning across Spanish-speaking markets.
Requirements
ESSENTIAL FUNCTIONS AND KEY AREAS OF RESPONSIBILITY:- Technical Expertise & Training Leadership
- Serve as a subject matter expert on Nikon cameras and NIKKOR lenses
- Lead product training programs in English and/or Spanish for internal teams, retail partners, media, and ambassadors via video conference or in-person
- Deliver high-quality technical presentations and demonstrations in both English and Spanish
- Translate technical product capabilities into compelling, easy-to-understand messaging
- Capture feedback from training programs and translate it into actionable insights for product marketing and future product improvements
- LATAM & Spanish-Speaking Market Activation
- Act as a primary marketing and training liaison for Mexico and Latin America
- Support and participate in regional launches, workshops, and events
- Develop and deliver Spanish-language content, presentations, and training materials
- Help expand Nikon's reach and engagement with Spanish-speaking audiences in the U.S., Mexico and LATAM
- Support influencer and ambassador initiatives across these regions
- Identify market-specific needs, customer behavior, and competitive dynamics in Mexico and LATAM, and translate them into recommendations for product positioning and go-to-market strategy
- Events, Workshops & Public Speaking
- Lead and support hands-on workshops, field activations, and experiential events
- Serve as an on-stage spokesperson representing Nikon at events, media briefings, and partner engagements
- Ensure technical readiness for events (gear, demos, training support)
- Capture and share post-event insights and learnings to inform future strategy
- Ensure that learnings from events and field engagements are systematically captured and shared to inform marketing strategy and product development
- Go-To-Market & Product Positioning Support
- Partner with product marketing to develop clear, differentiated messaging for Mexico's market
- Contribute to launch strategies and market readiness across regions
- Provide field feedback and insights to improve product positioning and adoption
- Ensure consistency between technical education and brand messaging
- Actively contribute to improving go-to-market effectiveness by aligning field insights with product positioning and messaging
- Cross-Functional & Regional Collaboration
- Work closely with U.S. marketing, Mexico based and LATAM teams
- Support joint marketing initiatives and regional programs
- Translate and localize marketing assets for Mexico and LATAM use
- Ensure marketing assets are shared and communicated with regions
ANCILLARY RESPONSIBILITIES• - Participate in trade shows and market-related organizations.
- Work within cross-functional teams to execute on responsibilities and achieve key business objectives.
- Work outside of normal hours of operation, as needed, in order to fulfill essential functions and responsibilities.
- All other duties as required or needed.
KNOWLEDGE, SKILLS & ABILITIES:- B.A. in Marketing and/or Business
- 5+ years' experience in product marketing
- Aptitude for technology products
- Strong technical knowledge of camera systems and photography (DSLR/Mirrorless and lenses)
- Fluent Spanish and English (spoken and written) required, with proven ability to engage and influence Spanish-speaking markets
- Proven ability as a trainer, presenter, or educator
- Strong public speaking skills with experience presenting to diverse audiences
- Experience working with or supporting international markets (Mexico or South American countries preferred)
- Excellent interpersonal and project management skills
- MS Word, Excel, PowerPoint, Outlook.
- Strong ability to manage multiple projects with time constraint deadlines
- Ability to travel internationally up to 40% (includes overnight travel)
- Ability to work outside of regularly scheduled work hours as needed.
Salary Description
$87,500-$122,500
