Assistant General Counsel, Consumer

We are seeking a highly experienced and dynamic legal professional to join our team as Assistant General Counsel, Consumer. This role will be instrumental in providing comprehensive strategic legal advice to our business leaders wide range of marketing, advertising, revenue management, pricing, and other issues. The ideal candidate will be a proactive legal partner able to navigate the complexities of our business environment with integrity and strategic acumen. Additionally, the role will involve consulting with business units on compliance, risk mitigation, addressing customer issues, and managing and reporting on legal operations and budget matters. The ideal candidate will possess strong academic credentials and over 10 years of relevant private practice and in-house experience. They will be an experienced and business-minded attorney, a proven leader, a strong and decisive negotiator, an efficient multi-tasker, and project manager. Responsibilities: Marketing and Advertising: Advise on all aspects of the company's advertising and omnichannel marketing campaigns, including advising on regulatory requirements and litigation risk. Review marketing copy, promotional materials, and digital content for legal accuracy and credibility prior to launch. Advise on consumer protection, endorsement/testimonial, and truth-in-advertising requirements across traditional, digital, and social channels. Revenue Management & Pricing: Provide legal counsel on revenue management and pricing-related initiatives, deliverables, and operational changes, including dynamic and promotional pricing strategies. Support the development and rollout of pricing tools, models, and algorithms, ensuring alignment with applicable consumer protection and fair-pricing laws. Customer Communications & Call Center: Advise on the legal and regulatory requirements applicable to customer communications and call center operations, including TCPA, call recording and monitoring laws, and state-specific consumer communication requirements. Review and approve customer service scripts, escalation procedures, and complaint-handling protocols for legal and regulatory compliance. Customer-Facing Operations and Commercial Programs: Advise on customer-facing products, services, and operational initiatives, including rental terms and disclosures, fees and payment practices, promotions, customer communications, digital/e-commerce experiences, and other consumer-facing business practices. Operational and Business Advice and Counsel: Provide strategic legal counsel to our marketing and advertising and revenue management teams on legal matters and risk mitigation. Stay abreast of legal developments and best practices relevant to the company's operations. Partner with cross-functional teams to support business initiatives and projects with legal analysis and recommendations. Serve as a trusted advisor to senior leadership on critical legal and business strategies. Provide training and guidance to key business partners on legal and compliance matters. Regulatory and Compliance: Advise on and implement policies and practices that ensure ongoing compliance with federal, state, and local laws. Collaborate with internal departments to support compliance initiatives and mitigate legal risks. Develop training programs to educate employees on legal and regulatory requirements. Areas of emphasis include marketing, advertising, and consumer protection. Budgeting and Reporting: Monitor legal expenditures and assist in managing the legal department's budget. Prepare profit and loss (P&L) and other reports related to legal activities. Qualifications Juris Doctor (JD) degree from an accredited law school Admission to a state bar and in good standing, with the ability to practice law as in-house counsel in Texas Over 10 years of legal experience, with a focus on marketing, pricing and general business counseling Strong subject-matter expertise and knowledge of relevant laws and regulations Excellent analytical, negotiation, and communication skills Ability to manage multiple priorities and work under pressure Experience working in a corporate legal department preferred Strong problem-solving and decision-making abilities Proficiency in legal research and writing Strong organizational and time management skills Demonstrated responsiveness and commitment to clients and problem-solving Ability to manage internal and external support effectively and efficiently (e.g., attorneys, paralegals, consultants) High level of discretion, maturity, and ethical integrity Process-minded with respect for existing processes and an eye toward identifying efficiencies and enhancements Ability to work and coordinate across business units with an eye toward the bigger picture Ability to adapt to changing organizational needs and business environments