3+ years of experience in ASO or mobile growth marketing
Strong understanding of app store ecosystems (Apple App Store, Google Play)
Familiarity with ASO and analytics tools like App Annie, Sensor Tower, Data.ai
Data-driven mindset with the ability to convert insights into actionable strategies
Excellent communication and teamwork skills
Passion for AI, productivity, and digital tools
Located in San Francisco for onsite role
Responsibilities
Conduct keyword research and optimize app metadata (titles, descriptions, tags) for visibility
Develop and test creative assets to boost conversion rates
Analyze app store performance metrics and derive actionable insights
Monitor competitors and market trends for growth opportunities
Collaborate with UA, Product, and Creative teams on ASO strategy
Stay updated on platform changes, industry practices, and ASO tools
Benefits
Apple hardware ecosystem for work
Annual Bonus
Medical Insurance including vision and dental
Disability insurance (short and long-term)
401k plan with up to 4% employer match
Air Conference for team collaboration and growth opportunities
Transportation support for commuting needs
Full Job Description
About the Role
We are looking for an ASO (App Store Optimization) Specialist to join our San Francisco team. In this role, you'll lead strategies to improve visibility, discoverability, and conversion in the Apple App Store. You'll leverage keyword research, creative testing, and data-driven insights to drive user acquisition and retention through organic channels.
This role is perfect for someone who is passionate about mobile growth, detail-oriented, and excited to optimize across multiple apps that reach millions of users worldwide.
Responsibilities
Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
Analyze app store performance metrics and provide actionable insights.
Monitor competitors and market trends to identify opportunities for growth.
Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
Stay on top of platform updates, industry best practices, and emerging ASO tools.
Requirements
Around 3+ years of experience in ASO or mobile growth marketing.
Strong understanding of app store ecosystems (Apple App Store, Google Play).
Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai, etc.).
Data-driven mindset with the ability to turn insights into action.
Excellent communication and collaboration skills.
Enthusiasm for AI, productivity, and digital tools.
Based in San Francisco (onsite role).
What We Offer (San Francisco)
Apple hardware ecosystem for work.
Annual Bonus.
Medical Insurance (including vision & dental).
Disability insurance - short and long-term.
401k up to 4% contribution.
Air Conference - an opportunity to meet the team, collaborate, and grow together.
