DescriptionArea Vice President of Home Health GrowthBusiness Development / SalesTerritory coverage - South OK & North TX marketsArea Vice President of Home Health Growth will drive strategic growth across a defined region. This role will provide growth leadership, mentorship, and coaching to a growth team to exceed census, contact, referral and admission goals while fostering strong provider relationships and partnerships. High-impact leader who thrives in a results-driven environment, is passionate about home health and hospice and hospice and understands the delicate balance of patient-centered care and competitive growth.
- Lead, coach, and develop a regional growth team focused on referral generation and market penetration.
- Drive performance against monthly and quarterly targets including contact, referral, admission and conversions.
- Build and maintain strong, consultative relationships with hospitals, physicians, SNFs, ALFs, and other referral sources as determined.
- Partner with branch and clinical leadership to ensure alignment between growth efforts and service delivery capabilities.
- Monitor market trends and competitors to identify new business opportunities.
- Implement standardized growth processes and ensure CRM documentation is timely and accurate.
- Support onboarding and continued training of new liaisons/growth staff.
- Regularly evaluate team performance, providing feedback, recognition, and corrective action when needed.
- Represent the organization at regional industry events and networking functions.
Qualifications- Minimum 5 years of healthcare growth experience, with at least 2 years in a leadership or multi-site management role.
- Proven track record of growth team success in home health and hospice or a closely related field.
- Deep understanding of Medicare home health and hospice regulations and referral dynamics.
- Bachelor's degree preferred; clinical or healthcare background preferred.
- High integrity, confidentiality, and emotional intelligence.
Preferred Candidate Traits- Strong understanding of referral partner needs and clinical alignment.
- Natural motivator and mentor who leads with transparency and accountability.
- Self-starter with a strategic mindset and ability to execute.
- Passionate about delivering quality care and making a difference in patients' lives.
