5-7 years of experience in field-based sales or dealer development roles.
Proven track record managing dealer networks across multiple states.
Strong analytical skills with a commercial mindset.
Demonstrated success in driving sales growth and enhancing dealer performance.
Excellent relationship management and stakeholder engagement abilities.
Ability to work independently across a large geographic area.
Willingness to travel extensively throughout the Western United States.
Responsibilities
Build and maintain strong relationships with dealer principals and sales teams.
Conduct regular dealer visits to assess sales performance and customer satisfaction.
Support dealers in achieving retail sales targets and growth objectives.
Identify opportunities to expand market share and enhance dealer profitability.
Deliver territory sales plans aligned with company objectives.
Monitor retail and wholesale performance against established targets.
Analyze sales trends and market conditions to identify risks and opportunities.
Benefits
Health insurance coverage.
401(k) retirement plan with company match.
Paid holidays and time off (PTO).
Full Job Description
Area Sales Manager - West Coast - Norton USA
Location - Main Office - Jersey City, New Jersey but flexible
Reports to - Head of Aftersales
The Role
The Area Sales Manager will play a critical role in developing and managing relationships with Norton dealerships across the West Coast territory. You will work closely with dealer principals, sales leaders and ownership groups to drive retail sales, improve customer experiences and ensure Norton is represented to the highest standards.
This role requires a commercially astute individual who thrives in a field-based environment and is passionate about premium brands, customer experience and business growth.
Key Responsibilities
Build and maintain strong relationships with dealer principals, general managers and sales teams.
Conduct regular dealer visits to review sales performance, customer satisfaction and operational excellence.
Support dealers in achieving retail sales targets and growth objectives.
Identify opportunities to expand market share and improve dealer profitability.
Deliver territory sales plans aligned to company objectives.
Monitor retail and wholesale performance against targets.
Analyse sales trends, inventory levels and market conditions to identify risks and opportunities.
Develop action plans with dealers to drive sustainable growth.
Support the onboarding and development of new dealership partners.
Ensure dealer facilities, branding and customer experience standards are maintained.
Deliver product knowledge and sales training to dealership personnel.
Share best practices and market insights across the dealer network.
Champion the Norton brand throughout the territory.
Support dealer-led events, product launches, ride experiences and customer activations.
Gather customer and dealer feedback to support continuous improvement.
Represent Norton at trade shows, industry events and dealer meetings.
Provide accurate sales forecasts and market intelligence.
Maintain CRM records and dealer contact information.
Prepare regular territory performance reports and business reviews.
Monitor competitor activity and market developments.
What We're Looking For:
Essential Skills & Experience
Proven experience in a field-based sales, regional sales or dealer development role.
Experience managing dealer or franchise networks across multiple states.
Strong commercial and analytical capability.
Demonstrated success in driving sales growth and dealer performance.
Excellent relationship management and stakeholder engagement skills.
Ability to work independently and manage a large geographic territory.
Willingness to travel extensively throughout the Western United States.
Valid driver's licence and eligibility to travel throughout the USA.
Preferred Experience
Motorcycle, powersports, automotive or premium consumer goods industry experience.
Experience supporting dealer networks and franchise operations.
Product training or sales coaching experience.
Passion for motorcycles and the rider lifestyle.
Bachelor's degree in Business, Marketing or a related discipline.
Compensation & Benefits
We offer a competitive compensation package, commensurate with experience and qualifications. Our comprehensive benefits package includes health insurance, a 401(k) retirement plan with company match, paid holidays, and paid time off (PTO).
