Job SummaryReporting to the State Manager, the
Area Sales Manager's primary function is to perform outside sales of product inventory while managing a targeted list of accounts between Palo Alto and Big Sur. You will increase product sales and placement of product displays in a mix of on and off-premise accounts. You will upsell inventory, cooler space, and product displays. The primary role of the Area Manager is to service all customers in a safe and productive manner while increasing points of distribution according to our executional standards.
Key Responsibilities- Manage products and relationships with the customer contacts for sale of our products at assigned accounts.
- Determine current and ongoing product needs at accounts and look for ways to increase sales.
- Perform outside sales functions.
- Perform other tasks as assigned.
- Monitor competitor activities, including new product launches and pricing strategies.
- Accomplish monthly targets related to sales, distribution, pricing, displays, onboarding new accounts, and other merchandising aspects.
- Safeguard the Stateside brand by implementing proper product rotation, maintaining product freshness, and adhering to company standards.
- Enhance inventory diversity and volume at each account while also improving in-store branding and ensuring the availability of fresh products.
- Work collaboratively across the organization and share best practices.
- Be a major contributor/leader among peer group.
- Maintain the relationship with customer contacts at each assigned account.
- Coordinate and support promotional events (samplings, retailer events, festivals, etc.) that generate brand awareness and consumer engagement.
- Enhance brand development by leveraging consumer insights and industry trends to educate clients, address challenges, and optimize sales performance.
Required Qualifications:- 3+ years of sales experience in the alcoholic beverage industry
- Valid US Driver's License and willing to travel up to 90% with dependable transportation
- Must be at least 21 years of age
- Ability to lift and transport up to 35 pounds of inventory and/or advertising displays
Preferred Qualifications:- Bachelor's degree in Business, Marketing, or a related field
- Proven track record in building effective relationships with customers and internal associates.
- Demonstrated ability to take initiative and be proactive in identifying customer issues, recommending solutions, and executing effectively to ensure resolution.
- Proven track record in building effective relationships with customers and internal associates.
- Military experience is a plus.
Compensation- Estimated Base Salary Range: $90,000-$120,000 USD.
- Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
- The salary range refers to base salary only and is not inclusive of the total compensation package.
