Retail Area ManagerThe Retail Area Manager drives both topline sales and profitability growth of their area diptyque stores. This role is responsible for delivering key performance metrics through the brand proposition ensuring flawless execution of superior customer experience, establishing high standards of performance, and operational excellence through cultivating exceptional high performing talent and driving adherence to all company policies and procedures.
The Retail Area Manager is a leader in charge of creating a productive working atmosphere in our Diptyque stores and hiring and developing store teams who are committed to the company’s success. This includes talent attraction, building a pipeline, and talent development of the teams within their area Diptyque stores.
The Retail Area Manager is a business owner who is the link between our retail store teams, the regional Sales Director, and any other cross functional partners. This role will report to the Regional Sales Director.
The role requires excellent communication skills as well as flexibility to interact with many different stakeholders and partners. The number of stores is defined based on locations and business priorities.
Role & Responsibilities:
- Sales management
- Lead teams through effective performance management to ensure sales goals are consistently met or exceeded
- Develop corporate sales goals and monitor performance by door
- Analyze the business and create and communicate clear action plans on a timely manner
- Share best practices and drive execution of best practices across area store teams and managers
- Inform senior management of any discrepancies or issues with sales team goals and results
- Implement and monitor the product strategy
- Monitor stock needs in the area and request any relevant allocation needs
- Strategize the new product launches
- Prepare weekly, monthly and annual sales reports and present your findings and analysis to senior management
- People management
- Lead, motivate, empower, recognize and inspire your team to perform beyond expectations and align with the Region and Diptyque`s strategies
- Effectively recruit, train, develop, and retain top talent
- Plan and lead training in the area according to needs
- Create an inspiring and inclusive work environment reflective of the brand
- Build a bench of talent internally and externally to be ready for placement across stores in your area
- Based on store needs and business priorities, area managers may have to work on weekends.
- Conduct on-boarding training program for newcomers
- Assess staffing performance and opportunities
- Partner with Store leadership to clearly identify performance strengths by team member and manage coaching/development plan accordingly
- Ongoing coaching is necessary to ensure that staff is continually developed
- Provide constructive feedback in-store during each visit to ensure staff is in-line with brand standards and given tools to grow
- Ensure monthly and annual performances reviews
- Inspire team growth through individual development plans to promote an environment of personal growth and accountability
- Partner with Store Managers to determine and find solutions for their needs
- Direct and approve workforce management activities according to brand policies, and labor and operational initiatives
- Client Experience
- Ensure all brands ambassadors and managers implement the Diptyque signature including Art of Selling
- Prepare and coach the team to exceed client experience evaluation goal in your area
- Train and coach store teams on outreach and clientelling tools and methods to ensure successful execution
- Maximize and strategize the use of the CRM system and data at your disposal
- Support the implementation of the omnichannel strategy and adaption and training of brand ambassadors on the strategy, tools, and expectations
- Marketing/events
- Collaborate with our retail marketing department to develop marketing materials designed to help the stores to meet or exceed corporate sales goals.
- Plan and execute in store events in partnership with store leadership and teams
- Monitor competitive initiatives on your area
- Manage operational execution and ensures brand standards are met in accordance with Company direction
- Ensure the protection of all company assets, and that policies and practices are being followed consistently
- Implement and control all procedures related to inventory management and shrinkage rate
- Ensure all Company approved safety programs are implemented and maintained
- Manage with laser focus attention new door openings: coordination with store on installation date, arrival of stock (sellable & non-sellable), hiring of staff in anticipation, local marketing launch, etc.
- Maintain a high level of visual merchandising execution in line with brand guidelines
- Store opening
- While the US network is growing the area manager will work with US regions to support any new store openings. This support includes recruiting, training, selling, client experience and operations.
- Demonstrate knowledge of sales through proven sales initiatives and results
- Natural leader with proven ability to manage teams remotely
- Ability to hire, train and develop talents
- Strong interpersonal skills and an ability to build rapport with customers, internal and external.
- “Out of the box” thinker – ability to identify solutions for existing and foreseeable problems
- Hardworking with a strong work ethic
- Strong business acumen required
- Knowledge of the market
- High attention to detail and strong organization skills
- Ability to work autonomously
- Ability to be proactive and agile
- Willingness and ability to work evenings and weekends as the business requires
- Strong analytical skills with expertise in reading and generating reports, ledgers and market analysis
- Tech savvy and proficient using Microsoft Suite (Excel, Word, PowerPoint)
- Responsible for other duties as assigned.
- Desired Experience & Requirements:
- At least 3 years of experience managing a luxury retail store
- At least 2 years of experience managing multi-unit
- Bachelors Degree in related field
- Previous sales experience
- Experience and passion for the Beauty/Luxury Industry
- Experience using MS Excel, PowerPoint and Word
- Candidate must reside in the DFW area.
- Travel up to 75% within the South Central region including Texas and the South East Corridor of the US.
- Travel to NYC Headquarters as necessary.
