Herc Rentals

Area Manager - Mission Critical

Herc Rentals$90K — $120K *
Technical Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business or related field
  • 5 years of equipment rental leadership experience
  • Proficiency in operational systems and tools (Rental Man, FAST, Oracle, etc.)
  • Strong coordination skills with DM/RVP, Mission Critical Team, and Field Ops Team
  • Demonstrated leadership in branch operations and continuous improvement
  • Excellent communication, problem-solving, and coaching skills
  • Willingness and ability to travel up to 75% of the time

Responsibilities

  • Collaborate with Field Operations Team leadership to scope and execute project plans
  • Serve as primary liaison between Sales, Operations, and Facilities for project success
  • Own project lifecycle, delivering operational and customer service excellence
  • Conduct regular project reviews with the operations team
  • Perform on-site evaluations to identify issues and create action plans
  • Support management in addressing staffing and quality issues
  • Directly assist in recruiting, onboarding, and coaching staff

Benefits

  • Medical, Dental, and Vision Coverage
  • 401(k) plan with company match
  • Paid Time Off including Holidays, Vacations, and Sick Days
  • Employee Assistance Program (EAP)
  • Tuition Reimbursement Program
  • Company Paid Life and Disability Insurance
  • Adoption Assistance Reimbursement Program
Full Job Description
Job Title: Area Manager - Mission Critical

Baton Rouge, LA, USA, 70817
| Lake Charles, LA, USA, 70615
| New Orleans, LA, USA, 70126
| Austin, TX, USA, 78722
| Dallas, TX, USA, 75220
| Houston, TX, USA, 77022

Employment Status: Full-time

Posting Start Date: 7/1/26

If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal

Job Purpose

The Mission Critical Area Manager (MCRM) is responsible for the full lifecycle management of assigned Mega Projects and On-Site projects, ensuring operational and customer service excellence. This role acts as a liaison between Sales, Operations, and Facilities, supporting project launches, staff training, and stabilization of processes. The MCRM provides proactive support to mitigate customer impact and is empowered to redirect priorities to address critical branch or market issues as needed.

What you will do...

  • Collaborate with Field Operations Team leadership to scope, plan, and execute launch and support plans for Mega Projects and On-Sites.
  • Serve as the primary liaison between Sales, Operations, and Facilities to ensure successful project ramp-up and stabilization.
  • Own the lifecycle of assigned projects, delivering operational and customer service excellence.
  • Conduct regular project reviews, including monthly and quarterly deep dive visits.
  • Perform on-site self-evaluations to identify root causes of issues and develop action plans.
  • Address staffing, facility/yard, fleet quality, and customer support issues.
  • Support Branch Manager, Shop Supervisor, and Sales Team to elevate performance and provide solutions.
  • Directly support staff recruiting, onboarding, and coaching to supplement BM/AM/DMs.
  • Conduct follow-up visits to ensure continuous improvement.
  • Assist with fleet, service and maintenance, and sales support as needed.
  • Lead planning and launch activities to deliver efficient, well-staffed, and well-trained On-Site operations.
  • Conduct quarterly self-review audits with Branch Managers.
  • At SVP discretion, provide immediate support to branches or markets in critical need status.


Requirements

  • Bachelor's degree in business or related field
  • 5 years of equipment rental leadership experience
  • Proficiency in operational systems and tools (Rental Man, FAST, Oracle, etc.)


Skills

  • Strong ability to coordinate with DM/RVP, Mission Critical Team, and Field Ops Team.
  • Demonstrated leadership in supporting branch operations and driving continuous improvement.
  • Excellent communication, problem-solving, and coaching skills.
  • Willingness and ability to travel up to 75% of the time.


Req #: 70087

Pay Range: Competitive base salary + Full benefits, Company Vehicle, and Annual Bonus

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program

Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance

About Herc Rentals

Herc Rentals Inc. is an equipment rental company. The company operates approximately 275 branches, mainly in North America. Herc Rentals offers a range of equipment for rent, including aerial equipment, earthmoving equipment, forklifts, air compressors, compaction equipment, material handling equipment, power generation and climate control equipment, pumps, trucks and trailers, and welding equipment. The company serves customers in various industries, including construction, industrial, government, infrastructure, remediation, emergency response, entertainment and events, and facilities. Herc Rentals was founded in 1965 and is headquartered in Bonita Springs, Florida.
Learn more about Herc Rentals
Size
5,600 employees
Market Cap
$3.7 billion
Industry
Net Income
$73.7 million
5 Year Trend
+5.9%
Revenue
$1.7 billion
NASDAQ

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