At Restaurant Brands International (RBI), we are a growth company with ambitious goals. The Area Franchise Lead, Popeyes, Central America & Caribbean is a senior business leader responsible for leading the performance and development agenda across the assigned markets. The role owns senior franchisee relationships, translates regional priorities into clear market plans and partner commitments, and mobilizes RBI teams to deliver sustainable growth, stronger franchisee performance, and consistent restaurant execution.
RBI follows a5day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite5daysper week.
Responsibilities:
Leads Franchisee Relationships.
Serves as the senior RBI business relationship owner and primary strategic contact for assigned franchise partners, aligning their leadership teams with brand priorities and agreed business commitments.
Mobilizes cross-functional support for franchisees across development, finance, operations, marketing, supply chain, and franchising, while maintaining clear accountability for market outcomes.
Represents franchisee perspectives within RBI and communicates RBI priorities to franchise partners, resolving issues or escalating material matters to the appropriate leaders.
Leads the integrated performance agenda across the assigned markets, using sales, restaurant profitability, guest experience, operating performance, and development progress to identify priorities and improve long-term franchisee and brand value.
Identifies and evaluates growth opportunities based on market potential, whitespace, competitive conditions, franchisee capability, and investment capacity.
Leads planning and cross-functional execution for new market or country entry when assigned, including partner readiness, business case development, and launch requirements.
Develops market plans and strategic recommendations that balance sustainable growth, franchisee economics, and long-term brand health.
Owns follow-through on development commitments, pipelines, opening timelines, and execution risks with franchise partners and RBI Development.
Aligns Finance, Operations, Development, Marketing, Procurement, Supply Chain, and other teams around market priorities, with clear owners, timelines, and follow-up.
Drives Market and Restaurant Performance
Diagnoses the root causes of performance gaps across franchise organizations, including commercial, financial, development, and restaurant execution factors.
Leads regular business reviews with franchisee leaders and senior RBI stakeholders; agrees action plans, owners, and timelines, tracks commitments, and escalates unresolved gaps or material risks.
Partners with Field Operations and franchisee leadership to improve guest satisfaction, service, restaurant profitability, and execution. Field Operations leads restaurant-level visits, standards, coaching, and operational support.
Ensures operational improvement priorities are translated into clear actions and sustained follow-through across the assigned markets.
Presents an integrated view of market performance, growth opportunities, partner health, risks, and recommended decisions to RBI International leadership.
Qualifications:
Bachelors degree in Business, Finance, Engineering, or a related field.
Master of Business Administration (MBA) is a plus.
At least 7 years of relevant professional experience in franchising, QSR, multi-market operations, business development, consulting, finance, or general management.
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Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
