5+ years of product management experience, focusing on user acquisition and monetization.
Demonstrated leadership skills, with a history of mentoring and team development.
Expertise in direct response digital marketing and managing mobile user acquisition campaigns.
Strong analytical proficiency in SQL and Excel for performance evaluation.
Experience in product road mapping and strategic planning.
Innovative mindset with a passion for growth in dynamic settings.
Strong communication skills to convey insights across teams and leadership.
Responsibilities
Define and drive product vision and long-term strategic goals for the Launcher product.
Lead a cross-functional team of 4+ in executing product initiatives aligned with business goals.
Optimize revenue streams through effective monetization strategies including ads and subscriptions.
Oversee user acquisition strategies and campaign optimization for effective engagement.
Refine product experience and development based on data-driven insights.
Utilize analytics tools to uncover performance trends and drive strategic decision-making.
Conduct competitive analysis to identify growth opportunities and market trends.
Benefits
Hybrid work schedule with flexibility for remote work.
Unlimited Paid Time Off plus 10 paid holidays.
401k matching up to 4%, with comprehensive health benefits including vision and dental.
100% employer-paid life insurance and disability coverage.
Sponsorship available for eligible candidates.
Complimentary snacks and daily catered lunches in a relaxed environment.
No formal dress code, fostering a comfortable workplace atmosphere.
Full Job Description
What You Do
Define and drive product vision and roadmap - Establish long-term strategic goals for our Launcher product while identifying opportunities to scale and expand into new markets. Develop and refine meaningful success metrics to measure impact, guide decision-making, and ensure sustained growth.
Lead cross-functional execution - Manage and develop a team of 4+ across engineering, design, and marketing to execute on product initiatives, ensuring alignment with business objectives.
Monetization strategy - Optimize and expand revenue streams, including ad monetization, subscriptions, and premium offerings to maximize LTV and profitability.
User acquisition & retention - Oversee user acquisition strategies across various paid and organic channels, include digital advertising, optimizing campaigns for efficiency, scale, and long-term engagement. Leverage data-driven insights to refine targeting, creative strategies, and budget allocation for maximum impact.
Product & feature iteration - Leverage data-driven insights to refine the product experience, improve key engagement metrics, and drive continuous feature development. Execute the product roadmap by prioritizing enhancements, coordinating cross-functional teams, and ensuring timely delivery of high-impact features.
Data-driven decision making - Utilize SQL, Excel, and analytics tools to uncover trends, measure performance, and drive actionable insights that inform strategic decisions.
Competitive analysis & market research - Stay ahead of industry trends, competitor moves, and emerging technologies to identify new opportunities for growth.
Optimize performance & scalability - Identify new networks, traffic sources, and operational improvements to enhance overall product performance and expand market reach.
What You Need
Experience in product management, including user acquisition, app/product monetization, and feature development, with a proven ability to refine and grow existing products.
Demonstrated leadership in team management and development, including mentoring, performance coaching, and fostering a culture of innovation and collaboration.
Proven track record in direct response digital marketing, including display media buying, AdWords, native advertising, and Facebook paid ads, with extensive experience managing mobile user acquisition campaigns across ad networks, social media, and emerging platforms.
Strong analytical skills with proficiency in SQL and Excel to evaluate product performance and inform decision-making.
Experience with product road mapping and long-term strategic planning.
Entrepreneurial spirit with a proactive, solution-oriented mindset and a passion for driving growth in a fast-paced environment.
Ability to communicate insights and recommendations effectively across teams and leadership.
Benefits Overview
Hybrid schedule, Monday and Friday WFH flexibility
Unlimited Paid Time Off along with 10 paid holidays
401k match up to 4%, Health/Vision/Dental, Flexible Spending Accounts
Life Insurance, AD&D, STD and LTD 100% employer paid
