JOB SUMMARY:The Alternative Market Director is responsible for driving revenue growth and expanding IPFS's presence within the Hispanic and bilingual (English and Spanish) insurance marketplace. This sales leadership role will develop and execute strategic sales, marketing, and business development initiatives focused on Spanish-speaking customers, Hispanic market segments, and premium finance opportunities. This role is remote but requires extensive travel to businesses, office location, and corporate headquarters.
The Director will lead the development of a dedicated Hispanic Market Division by creating market strategies, cultivating industry relationships, sourcing new business opportunities, and leveraging IPFS's technology and API capabilities to differentiate IPFS from competitors. This role will work closely with Sales, Operations, Integrations, Marketing, and Project teams to onboard new customers, increase market share, strengthen existing relationships, and deliver innovative solutions that support business growth.
The majority of this role's efforts will focus on identifying and securing new business opportunities while serving as the strategic lead for key Hispanic Market initiatives, including marketing, digital engagement, translations, industry associations, and customer experience enhancements.
*This is a remote, travel-based position and is not tied to a specific office location. The ideal candidate would be located in or near a major city in Texas, California, Arizona, or Florida, though candidates in other locations may be considered. Extensive travel is required, including regular travel to client and business locations, company offices, and corporate headquarters.*KEY RESPONSIBILITIES:- Identify, evaluate, and develop new business opportunities within Hispanic and bilingual insurance market segments.
- Research prospects, develop strategic sales approaches, and execute plans to acquire new customers and increase revenue.
- Prospect, engage, and present IPFS products, services, and technology solutions to agency principals, executives, and other decision-makers.
- Lead sales efforts from initial outreach through negotiation, proposal development, and deal closure.
- Serve as the primary customer contact during onboarding and implementation, partnering with Operations and Project teams to ensure a seamless customer experience.
- Collaborate with the Integrations Team to develop and implement API and technology solutions that automate premium finance and payment processes.
- Develop and execute strategic marketing initiatives tailored to Hispanic and bilingual customer segments.
- Lead the Hispanic Market Project, including website landing pages, Spanish-language marketing materials, digital marketing campaigns, customer notices, translations, industry partnerships, and association engagement.
- Build, maintain, and expand long-term relationships with customers, prospects, industry associations, and market influencers.
- Partner with Sales Executives across the organization to increase market share and share of wallet within Hispanic and bilingual customer accounts.
- Work collaboratively with IPFS operational teams to convert opportunities into successful customer relationships.
- Monitor sales performance, market trends, and project progress and provide regular reporting on results compared to established goals and plans.
- Develop recommendations and corrective action plans to maintain growth objectives and strategic initiatives.
REQUIRED SKILLS:- Bilingual fluency in English and Spanish, both written and verbal, required.
- Demonstrated success generating new business and driving revenue growth through strategic sales initiatives.
- Strong knowledge of Hispanic and bilingual insurance market segments, customer behaviors, and distribution networks.
- Proven ability to develop and execute market expansion strategies and business development plans.
- Experience presenting solutions and negotiating with senior executives, agency principals, and key decision-makers.
- Strong prospecting, lead generation, pipeline management, and deal-closing capabilities.
- Experience leading cross-functional initiatives involving Sales, Operations, Marketing, Technology, and Customer Success teams.
- Knowledge of API integrations, digital platforms, and technology-driven customer solutions.
- Ability to identify opportunities to leverage technology as a differentiator within highly competitive markets.
- Strong project management skills with the ability to lead multiple initiatives simultaneously.
- Excellent relationship-building, communication, presentation, and negotiation skills.
- Ability to work independently in a remote environment while driving measurable business outcomes.
- Strong analytical and reporting skills with experience evaluating results against strategic business goals.
- Experience building and maintaining industry partnerships and association relationships.
- Established network within Hispanic, bilingual, insurance, or related business communities strongly preferred.
- Demonstrated ability to bring business opportunities through existing professional relationships preferred.
- Experience in premium financing, insurance, financial services, or related industries preferred.
PHYSICAL REQUIREMENTS:- Remaining in a stationary position, sitting and/or standing, for extended periods of time.
- Frequent use of a computer, keyboard, and mouse.
- Repetitive hand and finger movements (typing, data entry, and mouse use).
- Reading and reviewing information on computer screens, documents, and other written materials.
- Occasionally lifting and/or moving items up to 25 pounds.
- Ability to travel extensively, including overnight and out-of-state travel, for customer meetings, conferences, industry events, and business development activities.
- Ability to travel by automobile and commercial airline as required.
EDUCATION & EXPERIENCE QUALIFICATIONS:- Bachelor's degree preferred; equivalent combination of education and professional experience may be considered.
- Minimum 5 years of progressive sales, business development, or market development experience required.
- Experience working with Hispanic and bilingual markets strongly preferred.
- Experience within the property and casualty insurance industry, premium finance industry, or related financial services environment preferred.
- Proven track record of meeting or exceeding revenue growth targets.
PREFERRED QUALIFICATIONS:- Existing network of Hispanic market insurance professionals, agencies, associations, and industry leaders.
- Familiarity with Hispanic insurance associations and industry organizations.
- Strong understanding of agency and broker operations within the property and casualty insurance marketplace.
- Experience launching new market segments, programs, or business initiatives.
- Recognition and credibility within Hispanic and bilingual insurance communities.
The salary range for this position is $90,000 to $120,000plus potential to earn quarterly incentives. If an offer is made, the pay rate determinations will take into account relevant market data and the applicant's prior experience, education and other qualifications directly related to the position to ensure internal equity.
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