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Alliance / Partner Marketing Manager (Hyperscalers) Category: Marketing
Main location: Canada, Ontario, Toronto
Position ID:J1026-2252
Employment Type: Full Time
Position Description: The Alliance / Partner Marketing Manager (Hyperscalers) plans and delivers joint marketing programs with CGI's strategic hyperscaler alliances: Microsoft, Amazon Web Services (AWS) and Google Cloud. The role's main objective is to grow co sell pipeline with Microsoft, AWS and Google Cloud by bringing account, alliance, subject matter and marketing teams together around a focused set of joint offers. It is a senior, hands on role, accountable for turning CGI's hyperscaler relationships into pipeline, not just activity.
Your future duties and responsibilities: Alliance planning and relationships
- Work with Canadian and global alliance managers and business units to build annual and quarterly marketing plans for each hyperscaler that tie CGI's priorities to the alliance's, and run them across marketing, sales, industry and delivery teams.
- Become the trusted marketing counterpart for each hyperscaler's partner marketing and partner development teams, so CGI is first in line for alliance campaigns, funding and field introductions.
- Spot the next joint opportunity early: use hyperscaler roadmaps, partner program changes and client priorities to recommend new offers and plays, and keep CGI's competencies, designations and specializations visible in market.
Joint go-to market and co-sell
- Build joint programs, including campaigns, ABM and multi alliance plays, around a small number of client problems where CGI and the hyperscaler together are clearly stronger than either alone, across AI, cloud, cybersecurity, data and modernization.
- Generate co sell pipeline with Microsoft, AWS and Google Cloud field sellers, working closely with the alliance managers who own co sell registration and account mapping.
- Grow transactions through the AWS, Microsoft and Google Cloud marketplaces, including private offers, by making CGI's offers easy to buy where clients already spend their cloud commitments.
Seller enablement
- Give CGI sellers what they need to bring hyperscaler offers into client conversations with confidence: clear joint offers, the client problems they solve, available alliance incentives and proof points.
- Help account teams engage hyperscaler field teams in priority accounts, and make sure every program ends with agreed seller follow up.
Market presence and executive engagement
- Build joint points of view with each hyperscaler on the themes clients care about, such as AI, cloud modernization and data, backed by client proof points that make CGI the partner their field teams bring into accounts.
- Make sure CGI's offers and proof points are visible where hyperscaler sellers and clients look, including partner portals, marketplaces and alliance led campaigns.
- Decide where CGI shows up across alliance events and executive programs based on pipeline potential rather than visibility alone and turn each engagement into executive meetings and co sell opportunities in priority accounts.
Alliance funding and budget management
- Turn hyperscaler marketing development funds (MDF), campaign funding and other co investment from Microsoft, AWS and Google Cloud into reach CGI could not fund on its own.
- Own the funding cycle from business case to proof of execution and claim, so CGI keeps its funding eligibility and can show the return on every dollar, alliance or CGI.
Performance and accountability
- Measure every program on co sell pipeline sourced and influenced, executive meetings in priority accounts, marketplace activity and alliance funding used, and report results, risks and decisions needed to marketing, alliance and business leaders.
- Use results and stakeholder feedback to double down on what works and stop activity that is not creating value.
Required qualifications to be successful in this role: - 10+ years of experience in alliances marketing at a B2B technology or professional services firm.
- A track record of joint marketing programs with hyperscalers (Microsoft, Google, AWS) or Software providers (SAP, Salesforce, Workday etc.)
- Experience managing multiple alliances and complex programs in a matrixed organization.
- Working knowledge of hyperscaler partner programs, co sell motions, cloud marketplaces and alliance funding models, budgets, performance reporting and marketing operations.
- Business level understanding of cloud, AI, data, modernization and enterprise technology ecosystems.
- A strong writer and presenter who can carry a joint message from an executive briefing to a seller talk track, with the analytical discipline to back decisions with data.
- Ability to bring account, alliance, subject matter and marketing teams together and influence without direct authority, manage competing priorities and move work from planning into execution.
- Post secondary degree in marketing, business, communications or a related field, or equivalent professional experience.
- Bilingualism (English and French) is an asset.
- Preferred location: Toronto or Montreal.
CGI is providing a reasonable estimate of the pay range for this role. The determination of this range includes factors such as skill set level, geographic market, experience and training, and licenses and certifications. Compensation decisions depend on the facts and circumstances of each case. A reasonable estimate of the current range is $70,000-$135,000. This role is an existing vacancy.
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Skills: - Business Development
- Communication
- Detail-oriented
- English
- Marketing
- Team Collaboration
- French
- Hyperscale public cloud
